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BRP Announces Can-Am Defender Family and NASCAR Sponsorships

BRP enters the utility-recreation segment of the off-road market with the all-new Defender family of side-by-side vehicles. The company also announced several sponsorships NASCAR.


BRP enters the utility-recreation segment of the off-road market with the all-new Defender family of side-by-side vehicles. The company also announced several sponsorships NASCAR.

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The Defender side-by-side vehicle brings tough features, capable performance with control and clever adaptability to consumers looking to reach remote locations to work, farm or hunt.


The Defender family features two, new rear-mounted, Rotax V-twin heavy-duty utility engine options – a HD10 delivering up to 20% more torque at 4,000 RPM than the top selling competitor, and a high-torque HD8, an all new PRO-TORQ Transmission, high-precision chassis with TTA-HD rear suspension and automotive technology. The Defender family is engineered for hard work, but offers exceptional performance with control to provide the driver with the confidence to go practically anywhere. The vehicle’s 4-mode traction system, three selectable driving modes (Eco / Normal / Work) optimized tight turning radius (2-foot shorter than its top-selling competitor on a full circle) and specific Dynamic Power Steering enhances both its performance and handling for recreational use and tough jobs. An ample ground clearance, a plush suspension and class-leading towing and loading capabilities simplifies hunting, farming and ranching tasks. To afford owners more time for work and less for service, the Defender family offers also an easy and cost-effective maintenance.


The Defender side-by-side vehicles supply clever and adaptable solutions to work smarter and enhance the ease of use. From the industry’s most versatile and functional cargo box to its class-exclusive modular dash adaptable system to its VERSA-PRO bench seat, the Defender vehicles supply industry-leading storage, a roomy, intuitive cockpit for various types of users. Customization is necessary in this segment and the Defender lets users make it their own with multiple LinQ quick-attach system points to welcome a wide choice of accessories, plus various cabin options and factory-installed features for its profiled cage.

For more information: Can-Am Off-Road website.

BRP also announced it will serve as the title sponsor for the 150-mile qualifying races for the Daytona 500 at Daytona International Speedway, part of Speedweek 2016. The races will be known as the Can-Am Duel At Daytona.


The Can-Am Duel At Daytona, scheduled for Thursday, February 18, are a pair of 150-mile qualifying races that finalize the starting line-up for the 58th annual Daytona 500, the prestigious NASCAR Sprint Cup Series season-opening event on Sunday, February 21. The Can-Am Duel At Daytona will feature every Daytona 500 entrant battling for a coveted starting spot in “The Great American Race”.


The events during Speedweeks 2016 will be the first to be held at Daytona International Speedway following the completion of the $400 million Daytona Rising frontstretch redevelopment project. Race fans will experience new amenities such as wider and more comfortable seats, spacious concourses, escalators and elevators, twice as many restrooms and three times as many concessions and merchandise stands.


Tickets for the Can-Am Duel At Daytona as well as other Speedweeks 2016 events are available at or by calling 1-800-PITSHOP.

Lastly, BRP revealed during its semi-annual dealer meeting that it concluded an agreement whereby BRP’s North American dealer network will distribute four clothing collections by Kappa, a well-known sportswear manufacturer, as well as the CGX2 camera by Cyclops Gear.

The agreement also provides BRP’s Can-Am brand with the opportunity to sponsor 36 races of the GoFAS No.32 NASCAR Sprint Cup Series racing team, featuring drivers Jeffrey Earnhardt and Bobby Labonté, as well as the full 2016 season for driver Alex Labbé in the NASCAR Canadian Tire Series.

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