Shorai Inc. Adds New Marketing Manager
Phuc Lam’s new role at Shorai will include creative concept design and approval for print and digital media, social media marketing, on-site media relations for industry events, development of new website design and brand expansion, as well as management of sponsorship opportunities for the company.
Harley-Davidson to Sponsor Top Fuel Class at WMDRA Sturgis Nationals
The races will take place Aug. 5-7 during the 73rd Annual Sturgis Motorcycle Rally.
Harley-Davidson will offer a $5,000 Top Fuel purse with payouts of $2,500 for the winner, $1,250 for the runner-up and $625 for semi-finalists. As a presenting sponsor, Harley-Davidson will also have a presence at the track, with motorcycle and part and accessories product displays and other activities.
A Great Place To Race: Motorcycle Land Speed Racing
A story of how one rider became an amateur racer.
Sea-Doo Offers Incentive To Racers
The 2013 X-TEAM “Big Bucks” Bounty program pays racers cash bonuses for a top placing in all IJSBA-sanctioned closed-course races in the United States and Canada, as well as the IJSBA National Tour and IJSBA World Championship. Bounty awards are also available for select offshore/endurance-style events, including the Mark Hahn Memorial 300 and Long Beach 2 Catalina races.
Saddlemen to Sponsor AMA Racing All Star National Flat Track Series
Saddlemen will be an official series sponsor and will also provide the overall champion of each amateur motorcycle class with a $100 gift certificate that can be used to purchase a Saddlemen seat.
Lazer Star Lights Sponsors Can-Am Factory ATV Race Teams
The off-road LED light bar and performance lighting accessory manufacturer will sponsor teams that compete across multiple series and racing, including the AMA ATV Motocross Championship, AMSOIL GNCC, WORCS, SCORE and Best In The Desert.
Harley-Davidson Partners with Kid Rock for 110th Anniversary Celebration
The partnership names Harley-Davidson as a title sponsor of Kid Rock’s Rebel Soul tour, which kicked off this past Saturday in Kansas City. Harley-Davidson plans to offer fans unique experiences at each of the 60 planned stops during the Rebel Soul tour. The tour sponsorship is just one aspect of the overarching relationship, which will extend from concerts to retail promotions.
MotoGP World Champion Jorge Lorenzo Signs with HJC
For 2013, Lorenzo will compete in HJC’s new RPHA 10 helmet. Joining him on the MotoGP grid will be Ben Spies, who has helped develop several HJC helmets, including the HJC RPHA 10, throughout his longstanding relationship with the company. A new RPHA 10 Lorenzo replica will also be available in spring 2013.
DFW Honda
How has DFW become an L-5 Power House Honda dealer (one of 40 in the United States) while also earning an A+ rating from the Better Business Bureau? The owners credit maintaining a good relationship with their customers while keeping a firm eye on the bottom line. In fact, one of the first things they did after they bought the business was to find an operational accountant (not a CPA) and put him on the management team.
Sea-Doo, Yamaha Increase Racing Profile
With the recent high-profile signings of legendary racers Chris MacClugage and Dustin Farthing, Sea-Doo and Yamaha appear to be taking a greater interest in personal watercraft racing as, once again, a means to move product. But are the moves indicative of an increased presence on the racing front, or just business as usual? And either
Sena Technologies, Inc. Sponsors Cross-Country Motorcycle Documentary
Sena Technologies, Inc. will sponsor filmmakers Zach Settewongse and Amanda Pollard as they begin filming a documentary about their upcoming cross-country motorcycle ride. The pair will depart from Reno, Nev. late this month and will capture all 8,500 miles of their journey on video. Sena will make communication between the riders possible by providing Bluetooth technology to Settewongse and Pollard.
Transitions Optical and Bell Helmets to Sponsor Josh Herrin
Transitions Optical recently joined Bell Helmets to announce joint sponsorship of AMA Pro Road Racer Josh Herrin for the 2012 racing season. The sponsorship creates a unique collaboration between the two companies and one of the top talents in the premier professional motorcycle racing organization in North America.
KYMCO USA Named Official Supplier of Charlotte Motor Speedway
KYMCO USA has been named the official scooter and off-road vehicle supplier to Charlotte Motor Speedway in a multi-year agreement that’ll have the KYMCO brand emblazoned throughout the famed racing facility.
Triumph to Sponsor Jason DiSalvo Speed Academy
Triumph Motorcycles and Jason DiSalvo continue to build on their relationship with the British motorcycle manufacturer’s presenting sponsorship of the Jason DiSalvo Speed Academy. The two have worked together before with DiSalvo riding for Triumph’s former World Supersport team and currently piloting Latus Motors Racing’s AMA Daytona Sportbike entry.
Shorai to Sponsor AMA Pro Vance & Hines XR1200 Series
Shorai Inc. has announced its sponsorship and contingency plans in support of AMA’s Vance & Hines XR1200 Series for the 2012 season.
Husqvarna Named Title Sponsor of AMA Dual Sport Trail Riding Series
Officially announced at the Dealer Expo in Indianapolis on Friday, Feb. 17, Husqvarna’s sponsorship reintroduces the iconic brand to American Motorcyclist Association (AMA) members as the title sponsor of the 2012 AMA Husqvarna National Dual Sport Trail Riding Series.