fbpx

Shorai Inc. Adds New Marketing Manager

Phuc Lam's new role at Shorai will include creative concept design and approval for print and digital media, social media marketing, on-site media relations for industry events, development of new website design and brand expansion, as well as management of sponsorship opportunities for the company.

Shorai Inc. has announced a promotion within its corporate team, naming Phuc Lam as the company’s marketing manager. Lam’s new role at Shorai will include creative concept design and approval for print and digital media, social media marketing, on-site media relations for industry events, development of new website design and brand expansion, as well as management of sponsorship opportunities for the company.

“Phuc Lam has proven himself an integral part of the Shorai team for and we are thrilled to promote him to marketing manager,” said Kevin Riley, co-founder and executive vice president of sales and marketing for Shorai. “His hard work and dedication to the company has helped us to research and connect to our expanding market share and we believe Lam’s ability to promote Shorai to our customers across all media platforms will be a huge strength to the marketing department and the company as a whole.”

Added Lam, “Shorai offers a unique and valuable product to a very traditional marketplace and within my new role of marketing manager, I plan to help build Shorai’s brand awareness with an influx of new creative branding concepts and campaigns to educate consumers. I look forward to continue building the Shorai brand with new ideas and endeavors.”

Lam is an avid rider and leverages his personal interest in the motorcycle industry to supplement his customer relations and brand building roles at Shorai. He previously acted as a parts manager at a large motorcycle dealership in Northern California where he also supported the dealership’s supercross team as a parts coordinator. Lam’s enthusiasm in motorcycles led to co-founding an off-road racing company, NCO Racing (Northern California Off-Road Racing), to help promote local off-road type races in the Northern California region.

Prior to Shorai, Lam served as a consultant for AdStack, a small startup company performing real-time digital content optimization for clients including Wal-Mart, Nordstrom, New Egg, Publishers Clearing House and Motorcycle Superstore. He holds a bachelor’s degree from San Francisco State University.

You May Also Like

Free Dirt Bike, ATV, Side-by-Side Training in California

Off-Highway Vehicle Safety Week is March 23-31.

ATV, dirt bike, side-by-side training, off-road trails

Spring is here, and for many it’s time to head back to the trails. To ensure you get the most fun out of the new riding season, the ATV Safety Institute (ASI), Motorcycle Safety Foundation (MSF) and Recreational Off-Highway Vehicle Association (ROHVA) have teamed up with California State Parks to offer free training for ATVs, dirt bikes and side-by-sides. 

Dave McMahon Named Interim Executive Director of the NPDA    

The newest member of the team has been moved into the top spot.

Dave McMahon
MIC, MSF, SVIA, ROHVA Appoint Interim Leadership

Scott Schloegel has been named acting president and CEO.

MIC, MSF, SVIA, ROHVA logos
Sumitomo Rubber North America Hires New Dunlop Motorcycle Tires Regional Sales Manager

Jeff Botsford began his career in the motorcycle industry in 1991.

Jeff Botsford
LAND Accelerates Growth With New Executive Vice President of Sales 

Shane Seymour shifts gears from being national sales director at Zero Motorcycles to join LAND.

Shane Seymour

Other Posts

Alterra Mountain Co. Adds Taiga Snowmobiles to Its Fleets

The fleets cover 15 ski mountain destinations.

Taiga Nomad snowmobile at an Alterra Mountain Co. ski resort
Boundless Rider Expands Footprint to Illinois

Coverage is available for direct purchase or through agents.

Boundless Rider logo
Royal Enfield’s BTR Flat Track Program Kicks Off 2024 at Daytona Short Track

The BTR season opener brought thrilling competition over two days of racing.

Build. Train. Race., BTR, Daytona Short Track, 2024
Wilwood Engineering Promotes Hagy to UTV Market Specialist

Hagy will be tasked with expanding the UTV product lineup for Wilwood.

Hagy