Transitions Optical recently joined Bell Helmets to announce joint sponsorship of AMA Pro Road Racer Josh Herrin for the 2012 racing season. The sponsorship creates a unique collaboration between the two companies and one of the top talents in the premier professional motorcycle racing organization in North America.
Transitions adaptive face shields, part of the Transitions line of performance sunwear products, are the company’s first foray beyond ophthalmic lenses. In 2010, Transitions Optical and Bell Helmets partnered to launch the Bell Transitions adaptive face shield, which was worn by Herrin when he won the Daytona 200 that year.
“Through our partnership with Bell Helmets, we’ve found the perfect partner in Josh Herrin,” said Grady Lenski, managing director, Transitions Optical. “He’s young, talented and recognized immediate value in an adaptive face shield. We’re happy to help him continue to win and have success in the AMA Pro Road Racing Championship.”
Using the same state-of-the-art photochromic technology as in Transitions everyday lenses, Transitions adaptive face shields automatically self-adjust from clear at night and in low light conditions to dark gray in bright sunlight. The shields eliminate the need for motorcycle riders to carry and switch out two shields.