Harley-Davidson has announced an exclusive partnership with legendary musician Kid Rock, which will include a Saturday night performance for the company’s 110th Anniversary celebration in Milwaukee during Labor Day weekend.
The first of its kind partnership brings together two legendary American rebels and names Harley-Davidson as a title sponsor of Kid Rock’s Rebel Soul tour, which kicked this past Saturday in Kansas City. Harley-Davidson plans to offer fans unique experiences at each of the 60 planned stops during the Rebel Soul tour. The tour sponsorship is just one aspect of the overarching relationship, which will extend from concerts to retail promotions.
The final stop on the tour is Saturday, Aug. 31, 2013, when Kid Rock rolls into Milwaukee, Harley-Davidson’s hometown, to party with thousands of his fellow riders. Kid Rock will play a ticketed show at the Marcus Amphitheater, which is located on the south end of Milwaukee’s Henry Maier Festival Park (Summerfest Grounds).
Fans who purchase 110th Anniversary ticket packages, currently available at www.ticketmaster.com, will take advantage of a presale before tickets go on public sale later this spring. Other entertainment will be announced later this spring.
“What’s not to love about Harley?” said Kid Rock. “They are the backbone of American culture, the flagship American brand. I am honored and excited to partner with this legendary icon that has helped to define American freedom at home and abroad. In 110 years, no one has done a better job of representing America – there is nothing that screams America like Harley-Davidson.”
A unique element of the partnership is an exclusive line of limited-edition, co-branded Rebel Soul merchandise featuring a line coined by Kid Rock: “I can’t hear you over the rumble of my freedom.” Fans will be able to purchase concert-specific merchandise at each show, as well as an exclusive line of merchandise at participating Harley-Davidson dealerships across the U.S. This is the first time either brand has offered such an extensive line of co-branded merchandise.
At every Rebel Soul tour stop this year, Harley-Davidson will offer one winner the chance to join Kid Rock’s Rebel Soul band and rock on stage for one song during that night’s performance. Fans simply have to find the Harley-Davidson Display Area at each venue to register.
Harley-Davidson is also raising the stakes with a national promotion where one fan will win a once-in-a-lifetime experience including a factory-customized Harley-Davidson motorcycle and the opportunity to rock alongside Kid Rock on stage during the 110th Anniversary show in Milwaukee. Fans can enter to win the national promotion at www.h-d.com/kidrock. The winner’s VIP trip to the 110th Anniversary will also include a meet-and-greet and photo shoot with Kid Rock.
“Kid Rock puts on a great show and embodies a lot of what Harley-Davidson and our fans stand for – freedom, independence, self-expression and the rebel spirit,” said Harley-Davidson Chief Marketing Officer Mark-Hans Richer. “We’re excited to take an unprecedented ride with him during the Rebel Soul tour.”
Harley-Davidson plans to announce ticket sales information for the Kid Rock performance in Milwaukee in the coming weeks, along with additional details related to the 110th Anniversary. Event dates and tickets for Kid Rock’s Rebel Soul concert tour are available at www.ticketmaster.com.
