Scorpion Opens 2012 Rider Support Program
Scorpion is re-opening its popular “Team Scorpion” support program to new and existing riders for 2012. The opportunity to sign up for the program starts now and runs through January 31, 2012.
Hearst Corporation Sells Cycle World to Bonnier Corporation
Hearst Corporation has announced the sale of Cycle World to Bonnier Corporation, one of the largest consumer-publishing groups in the U.S. serving passionate, highly engaged audiences. The announcement was made jointly by Terry Snow, CEO of Bonnier Corporation, and David Carey, president of Hearst Magazines. Financial terms were not disclosed.
Special Edition Diavel AMG to be Unveiled at Frankfurt Motor Show
Ducati and Mercedes AMG are set to unveil the Ducati Diavel AMG Special Edition for the first time to the public at the 64th International Motor Show in Frankfurt, Germany on September 15-25. The 2012 Diavel is a tribute to the AMG luxury-sport brand and is intended for passionate enthusiasts of technology, engineering and style.
IronPlanet Motors Sponsors Southeastern Conference
IronPlanet Motors recently announced that it has become the official online automotive and powersports auction site of the Southeastern Conference (SEC) and all SEC Championship events.
Sturgis Buffalo Chip Expands its Roster of Corporate Partners for the 71st Annual Sturgis Rally
The Sturgis Buffalo Chip has expanded its roster of sponsors for the 71st annual Sturgis Rally held in August. 2011 marks the Sturgis Buffalo Chip’s 30th anniversary, as corporate partners tap into its high-octane mix of music, motorcycles, camaraderie and freedom.
Viper Announces Seagraves as VP Racing Operations, Develops Drag Bike
Viper Powersports, Inc., designer and manufacturer of Viper Motorcycles, recently announced that Colbert Seagraves has joined the Viper management team as vice president of racing operations.
Motul USA Hires Steve Hutchinson as VP of Sales and Marketing
Motul USA, Inc. has named Steve Hutchinson as vice president of sales and marketing. Hutchinson is an aftermarket industry veteran with over 25 years of experience. His background includes both lubricants and tire products.
Anti Monkey Butt Powder Announces ‘Sponsor My Butt’ Contest
Anti Monkey Butt Powder is the go-to product for riders who work or play hard, since it prevents and soothes “monkey butt” (the company says it’s a fun term used for the soreness, itching, and redness that affects one’s backside as the result of friction and sweat). Now, the company is covering athletes’ backsides in a different way – sponsorship. The company has announced its “Sponsor My Butt” contest that runs until May 31.
Avon Unveils 100th Anniversry Custom Motorcycle
Celebrate 100 years of manufacturing in 2011, Avon Motorcycle Tyres North America recently unveiled a custom-built anniversary motorcycle at last month’s Dealer Expo. The project showcases an extensive list of sponsors and custom paint by renowned airbrush artist Carlos Avelar.
Zero Gravity Announces 2011 Racer Support Program
Zero Gravity Racing (USA), windscreen supplier to several factory supported road racing teams, is offering a limited number of sponsorship opportunities to qualified racers who are actively competing in motorcycle road racing for the 2011 season.
Fiat and Yamaha End MotoGP Partnership
The four-year Fiat-Yamaha MotoGP partnership has come to an end, according to a report on Crash.net.
Harley-Davidson and AHDRA Announce New Draggin’ Bagger Class
Harley-Davidson Motor Company has announced the continuation of its long-standing sponsorship of the All Harley Drag Racing Association along with the launch of a new Draggin’ Bagger drag racing class for the 2011 racing season.
Yamaha Partners with National FFA at Organization’s Annual Convention
Motorsports Leader Sponsors Wildlife Proficiency Award Promoting Land Stewardship Education and Leadership
Yamaha Returns as an Official Motorcycle Manufacturer and Ticket Outlet of Monster Energy Supercross
Yamaha Motor Corporation, U.S.A., has renewed its partnership agreement to be an official motorcycle manufacturer and ticket outlet of Monster Energy Supercross, an FIM World Championship, that begins January 8, 2011 at Angel Stadium in Anaheim, Calif.
KYMCO USA Sponsors First Annual Scooter Only Land Speed Trials
Land Speed Trials event to take place November 21, 2010, on the historic Route 66 in Devore, California.
National Switchgear Signs as 2011 AMA Supercross Team Primary Sponsor
National Switchgear Systems (NSS), an electrical service provide, recently announced that they have stepped up to become the primary sponsor for Shea Racing 2011 Monster Energy AMA Supercross series. Officially, the team will be known as Violation1.com/Shea Racing/NationalSwitchgear.