AMA Announces Liberty Sport Eyewear as Member Benefit Partner
Liberty Sport International, a manufacturer and distributor of performance eyewear, is the American Motorcyclist Association’s newest AMA Member Benefit Partner. AMA members using a member-discount code will receive 30 percent off Liberty’s “Motorcycle Collection” frames.
Polaris Employees Celebrate the Life and Accomplishments of Co-Founder David Johnson
Polaris employees and Polaris riders worldwide are celebrating the life and mourning the passing of one of the company’s co-founders, David Johnson. He passed away on October 8 in Roseau, Minn., after an extended illness. He was 93 years old.
Kenny Roberts Jr. Named AIMExpo Champion for 2016 Show
AIMExpo has announced that second generation road-racing legend Kenny Roberts Jr. has been selected with the coveted distinction of being “AIMExpo Champion” for the 2016 event. As “AIMExpo Champion,” Roberts Jr. will serve as the proverbial face of the event.
We Got To Fight…
We received an invite from Tim Buche, Motorcycle Industry Council’s president, to join them in D.C. for the third annual MIC Capitol Hill Fly-In late last month.
John Paul DeJoria and Gary Spellman to Highlight Sturgis Hall of Fame 2016 Ceremony
A pair of philanthropists will be taking center stage for the Sturgis Motorcycle Museum’s annual Hall of Fame Induction ceremonies as John Paul DeJoria will not only serve as emcee, but welcome his long-time riding buddy and Peace*Love*Happiness Ride co-founder Gary Spellman to the Class of 2016.
MV Agusta and Motul Sign Wide-Ranging Global Partnership
The deal covers use of the company’s extensive range of products at all levels in the Italian marque’s factory, plus a first-fill and service fill for all motorcycles bearing the brand’s name.
The New Face Of Motorcycling?
If you have to ask what a Millennial is, you may not understand how much of your future business is going to be dramatically impacted by those currently between the ages of 16 and 30.
MIC Introduces New Benefits to Members Exhibiting at AIMExpo 2016
The MIC has announced key new benefits for exhibiting members at AIMExpo 2016, scheduled for October 13-16 at Orlando’s Orange County Convention Center. In addition, special introductory membership pricing is now available for 2016 AIMExpo exhibitors not yet a part of the MIC’s family of industry companies.
Shifting Gears: February 2016
[dropcap]T[/dropcap]he portable jump-starter and rechargeable battery pack experts Weego continue to charge into the powersports market, hiring industry veteran Jon Kluiter. As the company’s new channel sales manager, Kluiter will handle business development and sales management for the marine, automotive, powersports and industrial channels, plus all international business. He is Weego’s third major addition to
Bettencourt’s Honda-Suzuki
Covering off-road, on-road and everything in between “What I do best is help find the motorcycle that works for each customer’s type of riding,” says Jesse Avelino, sales manager for Bettencourt’s. Located in eastern Massachusetts, Bettencourt’s has plenty of experience finding the best bike for each rider. The dealership has been in business since 1948
Eric Anderson, Kris Odwarka and Jim Woodruff Elected to 2016/2017 MIC Board of Directors
Eric Anderson, Kris Odwarka and Jim Woodruff have been elected by the members of the Motorcycle Industry Council to serve on the 2016/2017 MIC Board of Directors. Paul Vitrano has been selected by Polaris Industries Inc. to be their representative on the MIC Board of Directors. This will be VROOM Network Founder & President Eric
Elio Motors’ Sound System to be Assembled in the US
Elio Motors is developing an enclosed three-wheeled vehicle with a targeted base price of $6,800 that will get up to 84 MPG. Elio Motors’ personal mobile audio system will be assembled in the United States by MTX Audio.
Polaris RZR UTV World Championship Returns to Laughlin, Nevada in 2016
The four-day event format will once again feature one full day of racing, contingency and tech in downtown Laughlin, demo and enthusiast rides, and a business-to-business UTV industry summit.
AMA Motorcyclist of the Year for 2015 is Wayne Rainey
The American Motorcyclist Association has announced its 2015 Motorcyclist of the Year: AMA Motorcycle Hall of Fame Legend Wayne Rainey. Rainey, three-time world champion, two-time AMA Superbike champion and now president of MotoAmerica, leads a team that has revitalized professional road racing in the US.
SEMA 2015
SEMA offers powersports dealers a one-stop marketplace for all the new products and services offered by some of the leading powersports manufacturers. It also offers automotive parts and accessory retailers and distributors new opportunities to add complementary cross-over products and services.
Bell Helmets Limited Edition Moto-9 Kurt Caselli Commemorative Helmets
Bell Helmets has debuted 200 limited edition Moto-9 helmets, honoring legendary off-road rider Kurt Caselli. All proceeds will go to The Kurt Caselli Foundation, which is focused on enhancing the safety of riders and racers in the off-road motorcycling industry.
