Winners and Losers: ‘Which One Will You be Today’
[dropcap]O[/dropcap]ne of my favorite songs by Social Distortion, which is one of my favorite bands, is called Winners and Losers. In it they sing, “Which one will you be today.” We all have a choice of what we’re going to do when we wake up each day. We’re not locked into the same old trap
Harley-Davidson to be Presenting Sponsor of AMA Hall of Fame Induction Ceremony
The American Motorcyclist Association welcomes Harley-Davidson Motor Company as presenting sponsor of the 2015 Yamaha AMA Motorcycle Hall of Fame Induction Ceremony, presented by Harley-Davidson, on Saturday, Oct. 17, during the American International Motorcycle Expo in Orlando.
Solid Gold
The old saying, “one man’s trash is another man’s treasure” certainly rang true at this year’s edition of the American Motorcyclist Association’s Vintage Motorcycle Days, held at the Mid-Ohio Sports Car Course in Lexington, Ohio, on July 10-12.
Arctic Cat Enters Agreement with Robby Gordon and Todd Romano’s SPEED RMG Partners
Arctic Cat Inc. has announced that it has entered into an exclusive, five-year product development and marketing agreement with famed racer Robby Gordon and his newly formed SPEED RMG Partners LLC with Todd Romano, an aftermarket futurist.
Just in Time for the Vintage Issue…
Just in time for MPN’s vintage issue comes word that the newest member of the AIMExpo team is an old bike nut.
AMA Announces U.S. World Trophy Team for 2015 International Six Days Enduro
The American Motorcyclist Association has announced the U.S. World Trophy Team and U.S. Junior Trophy Team for the 90th International Six Days Enduro in Kosice, Slovakia, Sept. 7-12.
Shifting Gears: Helmet Market Happenings
Helmet market happenings: Just in time for this issue’s heads up on helmets comes word that industry exec Frank Esposito is now heading up sales and marketing for Scorpion Sports. Most recently with Kendon, the stand-up trailer originators, Esposito has track record of integrity and results in the powersports industry. “We are extremely excited to
Kawasaki Motors Corp., U.S.A. Promotes Chris Brull to Vice President of Marketing
Kawasaki Motors Corp., U.S.A. (KMC) has announced the promotion of Chris Brull to vice president of marketing effective April 1. His career at Kawasaki began in 2004 as the National Marketing Manager, before taking the helm as Director of Marketing in 2009.
Yamaha Watercraft Mobile Apps Awarded Top Marine Marketing Recognition
Yamaha WaterCraft Group, a division of Yamaha Motor Corporation, U.S.A., announced that it received the Neptune award for Best Mobile Application from the Marine Marketers of America (MMA).
Yamaha Watercraft Receives Two NMMA Innovation Awards for Boat and Waverunner Design
Yamaha WaterCraft Group, a division of Yamaha Motor Corporation, U.S.A., announced that it received two prestigious awards recognizing excellence in design from the National Marine Manufacturers’ Association (NMMA).
Dishing the Dirt!
Dirt is for taters, at least according to conventional urban street bike wisdom.
MIC Board of Directors Seat Opens as Sarah Schilke Rolls to BMW
Industry veteran Sarah Schilke has announced she has accepted the position of National Marketing Manager with BMW Motorrad USA, a move that opens up her previously held seat on the MIC Board of Directors. Schilke was serving her third term on the MIC board.
Yamaha Outdoor Access Initiative Awards Third Quarter GRANTs
Yamaha Motor Corp., U.S.A. announced it has contributed more than $40,000 in critical cash and equipment to five local riding groups to support OHV access in their respective areas. The awards – part of Yamaha’s Outdoor Access Initiative third quarter funding cycle of GRANTs (Guaranteeing Responsible Access to our Nation’s Trails) – coincided with the
Polaris RZR to Sponsor UTV World Championship
Polaris has announced that Polaris RZR will be the title sponsor of the first-annual UTV World Championship, to take place in Laughlin, Nevada, February 19-21. This new event will feature two world championship UTV races including a Best In The Desert Championship points race, and a short course / motocross style Production UTV Championship race.
Yamaha Outdoor Access Initiative Awards Third Quarter GRANTs
Yamaha Motor Corp., U.S.A. announced it has contributed more than $40,000 in critical cash and equipment to five local riding groups to support OHV access in their respective areas. The awards – part of Yamaha’s Outdoor Access Initiative third quarter funding cycle of GRANTs (Guaranteeing Responsible Access to our Nation’s Trails) – coincided with the
Polaris RZR to Sponsor UTV World Championship
Polaris has announced that Polaris RZR will be the title sponsor of the first-annual UTV World Championship, to take place in Laughlin, Nevada, February 19-21. This new event will feature two world championship UTV races including a Best In The Desert Championship points race, and a short course / motocross style Production UTV Championship race.