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RSD Heads to Sturgis

The RSD Crew is going big for Sturgis. Super Hooligan racing will be at the Sturgis Buffalo Chip with Indian Motorcycle, stocking parts and apparel at the RSD Moto Shed at Black Hills HD and cooling off in the Pool with Bell Helmets and the launch of the new XDIAVEL Ducati at the Pappy Hoel Campground.

Harley-Davidson Prepares for the 76th Sturgis Motorcycle Rally

Harley-Davidson is set to take over the 76th Sturgis Motorcycle Rally. As the official motorcycle of the Sturgis Motorcycle Rally, Harley-Davidson plans to pack more unbridled fun and pure riding experience than ever into this week-long celebration of freedom and the open road.

Polaris Plans to Win with Victory AND Indian

After unveiling the Octane and Stealth Victory motorcycles to dealers and the media, and the Hooligan Indian Scout Sixty, it is clear that Polaris is playing to win with both Indian and Victory this year.

Harley-Davidson Museum to Showcase New Lineup of 2016 Exhibits

The Harley-Davidson Museum is going full throttle into 2016 with high-octane exhibits, events and programming that shine a spotlight on Harley-Davidson’s deep ties to the sport of racing.

Shifting Gears December 2015

Our friends at MotorcycleIndustryJobs.com report a record year for the number of “Help Wanted” ads placed in the past 12 months. We have tracked some of the highlights of this year’s new hires going back to January.

Changing Of The Guard At Volusia Motorsports

Well known for his racing promotions, Eric Peronnard is not so well known for his role in starting three different dealerships — one in Grenoble, France, one in Las Vegas, and most recently, Volusia Motorsports.

Printing All The News That Fits

Ducati dealers mark your calendars: on January 1, 2016, Jason Chinnock will become the new CEO of Ducati North America (DNA). Current DNA CEO, Dominique Cheraki, will be moving back to Borgo Panigale (Bologna, Italy) to take over as Ducati network development director at Ducati HQ.

Parts Unlimited Announces New Central Region Sales Rep

Parts Unlimited has announced the hiring of Austin “Wolfie” Martin as the new Sales Rep for the Louisville, KY area. A Kentucky native, Martin has worked for some great Kentucky dealers as a technician, tech and parts manager, and road rep.

Harley-Davidson Heads to 75th Sturgis Motorcycle Rally

From a chain cutting-rally kickoff to the last demo ride, sparks will fly as Harley-Davidson takes over the city of Sturgis to kick off the 75th Sturgis Motorcycle Rally with a new line-up of activities.

Ducati Announces Troy Bayliss’ Entry into the 2015 AMA Pro Grand National Series

Three-time Ducati team World Superbike Champion Troy Bayliss has confirmed his plans to compete in the 2015 AMA Pro Grand National Series, beginning with the Springfield Mile in Illinois on May 24.

Harley-Davidson Rolls Out Integrated Campaign Celebrating Riders’ Individuality

Harley-Davidson Motor Company has debuted “Roll Your Own,” an integrated marketing campaign that evolves the company’s efforts to break the stereotype of who rides Harley-Davidson motorcycles and how they ride them.

Ducati Unveils Special Scramblers at Motor Bike Expo

Ducati rolled out a bit of a surprise at the recent Verona Motor Bike Expo in Italy. The company held an exclusive presentation of three Ducati Scrambler specials.

EXTRA! Smelling History at the 10th Annual Barber Vintage Festival

Growing up a motorcycle enthusiast in the midwest, I have been spoiled by everything from the flat track racing and swap meet at Wauseon to the Superbike weekend and AMA Vintage Days at Mid-Ohio. But this year I finally had the opportunity to make the trek to Birmingham, Ala. to visit the 10th annual Barber

PR Pays Off at Berkeley Honda Yamaha

Berkeley Honda Yamaha, located near San Francisco , Calif., has parlayed a combination of off-road racing expertise and uncommon customer service into a long-term success.

A Family Affair

Laura and Brian Klock’s World Land Speed Record-Holding Clan

H-D Factory Race Team Launches for 2024 MotoAmerica Mission King of the Baggers

The 18-race schedule includes a round at the Red Bull Grand Prix of the Americas.

Harley-Davidson Factory Race Team