DFW Honda
How has DFW become an L-5 Power House Honda dealer (one of 40 in the United States) while also earning an A+ rating from the Better Business Bureau? The owners credit maintaining a good relationship with their customers while keeping a firm eye on the bottom line. In fact, one of the first things they did after they bought the business was to find an operational accountant (not a CPA) and put him on the management team.
Yamaha Grows Participation at AMA ATV Motocross Series
Yamaha is growing its support of the AMA ATV Motocross series with an expanded trackside support program and additional team rider for 2012. Pro Motorsports from Mt. Pleasant, Iowa, will lead this effort providing all Yamaha mounted racers with onsite technical assistance and Yamaha Genuine Parts & Accessories at discounted prices.
2012’s Top Street Helmets
A roundup of the best street helmets for 2012. We cover over a dozen brands, with offerings ranging from wallet-friendly to top-of-the-line splurges.
Rear Brake Master Cylinder Guard
One of the most important elements of a motorcycle is the brakes. Now, with the new Rear Brake Master Cylinder Guard from Moose Racing, riders can protect their brakes from rocks and other damaging debris found on the track and trail.
Neck DPS Airbag Vest
Spidi Sport has taken motorcycle rider safety to the next level with its Neck DPS Airbag Vest. Designed to wear over a riding jacket or racing track suit, the Neck DPS Airbag Vest is engineered to help prevent neck injuries by inflating in 0.2-second in the event of a crash or other impact. The Neck
Off Road Tires
Off-road tires sales account for nearly 20 percent of aftermarket tire sales in the U.S. While online discounters may try to nab some of your sales share, you can win your customer’s loyalty with deep product knowledge. Hook him up with a real tire gauge — proper inflation will extend his tire life. Is your
Triumphant Return
The Thunderbird Lands Late in 2009
Safety Sells: V-Twin Rubber Roundup
He’s got a full tank of gas and a fresh change of oil, but when was the last time Joe Average checked his tires? “We always tell riders to check their inflation regularly because air is to a tire what oil is to an engine,” says Continental’s Greg Reich. “Proper inflation keeps the tire at
Rainman?
Here’s to hoping April showers will bring May success for all of us.
Inside the Industry
S&S to celebrate 50th . . . BMW buys Husky . . . Electric UTV
Dressed For Thrills
Sportbike Gear Guide — Photos by Joe Bonnello