NADAguides has added Skip Esch as director of business development. Esch brings a strong background in automotive advertising and business development, along with 23 years of experience in print, Internet, cable TV and market data. In this role, he will be charged with all facets of business development, including overall strategy, identifying and entering new market segments and managing the existing client base.
“A dynamic professional who will help direct NADAguides’ continued growth, Mr. Esch brings the experience and knowledge in the areas most important for our future success,” says Len Sims, vice president of operations. “Mr. Esch is looking forward to utilizing the relationships he has developed in the automotive industry to represent NADAguides and to increase awareness of the company and the extensive product line NADAguides has to offer.  With his energy, strategic approach and new media innovations, Mr. Esch will be a vital addition to the continued success and growth of NADAguides.”  
Prior to joining NADAguides, Esch spent 10 years in automotive sales management with EW Scripps, Tribune and Knight-Ridder. He also served as automotive sales manager at the Philadelphia Inquirer and local automotive sales strategy and dealer products director for AOL.  Esch has also directed product marketing and strategy for Autobytel and worked with R.L. Polk and Acxiom to create business development strategies for new data and Internet products and initiatives.