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Motorsports Aftermarket Group Builds Leadership Team with Motorcycle Industry Veterans

Meet Potts, Heichelbech, Buettner and the more of the team at the Tucker display, booths 551 and 567, throughout AIMExpo.


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The Motorsports Aftermarket Group leadership team is growing with the addition of two notable motorcycle industry veterans. John Potts returns to MAG as global VP of business development and Greg Heichelbech joins MAG as president of MAG’s accessories group, which includes the Kuryakyn and Mustang Seats business.

Both Potts and Heichelbech will start this month and report to Mike Buettner, Interim CEO for MAG.

“The addition of John and Greg to our team marks the beginning of our renewed focus on growth,” Buettner said. “They know how critical relationships are in this industry and will be instrumental in rebuilding the trust and support of our partners.”

Potts joins the company in a newly created position, but is familiar with the business. He worked for Vance & Hines, a division of MAG, for 15 years before leading sales and marketing for another firm serving the on-road and off-road motorcycle aftermarket.

“John is the perfect person to help us drive growth in all of our brands,” Buettner said. “He’ll be developing new partnerships, creating additional revenue streams and building relationships to support our dealers.”

Heichelbech started his career at Harley-Davidson, where he was a leader in sales, dealer relations and market development. He also served in senior leadership roles at Triumph North America, BRP North America and as president of a division of the REV Group.


His role was previously held by Holger Mohr, who is leaving the company to return to California.

“Greg is one of the most experienced leaders in the motorcycle industry,” said Buettner. “He has a keen understanding of the motorcycle business and a passion for making customers happy. With our focus on growth, he’s exactly the right person to lead our Accessories Group.”

Potts, Heichelbech and Buettner will be in the Tucker display, booth 551 and 567, throughout AIMExpo in Las Vegas, from Oct. 11 to 14.

Link: MAG

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