fbpx

Massimo Motor Hires Industry Veteran Dave McMahon

McMahon has been hired as chief media officer.

Massimo Motor Sports LLC announced that Dave McMahon has been hired as chief media officer. McMahon brings extensive powersports industry experience to the newly created role and will aim to elevate the brand at the dealership level.

McMahon served as content director for 11 years at Powersports Business, a trade magazine that serves powersports dealers and the industry at-large. As part of his role at Powersports Business, McMahon was on the launch team of the annual in-person training events for powersports and outdoor power equipment dealers. He also was editor of Outdoor Power Equipment Business magazine for part of his tenure with the company.

At Massimo, McMahon will use his industry expertise to contribute to the growth of the Massimo portfolio of brands and products, including Massimo Motor, Massimo Marine and Massimo Electric.

“We are excited to have Dave on the Massimo team,” said Massimo founder and CEO David Shan. “He brings enthusiasm to a new role that will benefit all of our products and partners, including helping our brands attract quality dealers in all segments that we do business in. Of course, his knowledge of the powersports dealership landscape will go a long way in contributing to the growth with our dealership partners.”

Most recently, McMahon was channel marketing manager at Volcon ePowersports, where he served as a liaison between the company and its dealer partners.

“If you can’t get excited while walking through Massimo’s nearly 300,000 square-foot assembly facility in Texas, you need to have your pulse checked,” McMahon said. “First, you want to hop aboard one of the dozens of UTVs that are lined up in shipping bay, heading to a dealer or retail partner. Then you see the slide coming down from the upper deck of a tritoon, and that makes you want to head out to the lake. The innovation and diversity of the product lineup here at Massimo is one-of-a-kind and gives our growing list of partners a competitive advantage. There’s plenty for dealers to like about the brand’s floorplan and retail financing options as well.”

McMahon can be reached at [email protected].

You May Also Like

Bridgestone Motorcycle Products Team Announces Organizational Changes

Jim Dowell has been promoted to national sales and racing program manager and Caleb Houser to senior manager of channel sales.

bridgestone-motorcycle-promotions

The Bridgestone Motorcycle Products team announced two strategic organizational changes in the U.S. and Canada that will allow for additional levels of flexibility and responsiveness to customer and market needs.

First, Jim Dowell has been promoted to the newly created role of national sales and racing program manager for Bridgestone Motorcycle Products in the U.S. and Canada. With this promotion, Dowell will lead the sales team and racing efforts. Dowell’s primary responsibilities include developing and executing strategic sales plans, growing market share and optimizing profitability. Dowell joined Bridgestone nearly six years ago as senior manager of channel sales for motorcycle products. During his tenure with the company, Dowell has consistently been recognized for his dedication and performance, even earning the prestigious Bridgestone President’s Club Award in both 2020 and 2023 for outstanding sales. Dowell will report to Jared Williams, general manager for Bridgestone Motorcycle Products in the U.S. and Canada.

Krämer Motorcycles USA Announces Jensen Beeler as New CEO

Krämer Motorcycles USA imports handbuilt, German-made, track-only road racing motorcycles into North America.

Krämer Motorcycles USA CEO Jensen Beeler onboard the Krämer EVO2-690S at The Ridge Motorsports Park.
Parts Unlimited Welcomes New South Central Region Sales Rep

Joby Windmiller comes with several years of powersports industry experience.

Joby Windmiller
Rekluse Team Names Randy Mullinix Product Manager

Mullinix comes with a tenure of two decades at leading OEMs.

Randy Mullinix
Turn 14 Powersports Names Matthew Sturdevant as Director of Brand Management

Sturdevant will oversee the company’s 12 brands.

Matt Sturdevant
Other Posts
Segway Powersports Launches Segway Factory Racing

In an effort to usher in a new generation of competitive off-road racing enthusiasts, Segway Powersports launches Segway Factory Racing.

Segway Factory Racing
Hanx For Our Troops, Harley-Davidson Partner for Veterans

Harley-Davidson partners with HANX For Our Troops to support veterans through coffee sales, limited-edition merchandise and more.

harley-davidson-hanx
Rabaconda Opens Canadian Fulfillment Center

Rabaconda is set to offer free shipping and faster delivery times for Canadian orders of its tire changing tools and accessories.

rabaconda-canada
Turn 14 Distribution Appoints Powersports Marketing Manager

Turn 14 Distribution appoints Nashona Haldane as Powersports Marketing Manager with over 20 years of experience.

nashona-haldane