Massimo Motor Hires Industry Veteran Dave McMahon

McMahon has been hired as chief media officer.

Massimo Motor Sports LLC announced that Dave McMahon has been hired as chief media officer. McMahon brings extensive powersports industry experience to the newly created role and will aim to elevate the brand at the dealership level.

McMahon served as content director for 11 years at Powersports Business, a trade magazine that serves powersports dealers and the industry at-large. As part of his role at Powersports Business, McMahon was on the launch team of the annual in-person training events for powersports and outdoor power equipment dealers. He also was editor of Outdoor Power Equipment Business magazine for part of his tenure with the company.

At Massimo, McMahon will use his industry expertise to contribute to the growth of the Massimo portfolio of brands and products, including Massimo Motor, Massimo Marine and Massimo Electric.

“We are excited to have Dave on the Massimo team,” said Massimo founder and CEO David Shan. “He brings enthusiasm to a new role that will benefit all of our products and partners, including helping our brands attract quality dealers in all segments that we do business in. Of course, his knowledge of the powersports dealership landscape will go a long way in contributing to the growth with our dealership partners.”

Most recently, McMahon was channel marketing manager at Volcon ePowersports, where he served as a liaison between the company and its dealer partners.

“If you can’t get excited while walking through Massimo’s nearly 300,000 square-foot assembly facility in Texas, you need to have your pulse checked,” McMahon said. “First, you want to hop aboard one of the dozens of UTVs that are lined up in shipping bay, heading to a dealer or retail partner. Then you see the slide coming down from the upper deck of a tritoon, and that makes you want to head out to the lake. The innovation and diversity of the product lineup here at Massimo is one-of-a-kind and gives our growing list of partners a competitive advantage. There’s plenty for dealers to like about the brand’s floorplan and retail financing options as well.”

McMahon can be reached at [email protected].

You May Also Like

Parts Unlimited Welcomes Back South Central Region Sales Rep

Pankratz has over 35 years of powersports industry experience.

Rob Pankratz

Parts Unlimited would like to welcome back Rob Pankratz, sales rep for the South Central region.

Pankratz comes back to Parts Unlimited with over 35 years of powersports industry experience at dealership and outside sales levels. He started riding motorcycles at the age of 12 on his first bike — a 1971 Yamaha JT1 60cc — and began racing a few years later. He continues to ride and enjoys all the sport has to offer.          

Turn 14 Distribution Appoints President of Owned Brands

Robert Schuetz is an established leader within the performance aftermarket and OE industries.

Turn 14 Distribution logo
ARGO Outpaces Commercial Growth Expectation

ARGO brings on two new additions to its commercial sales team.

George Blankenship Joins the Verge Motorcycles Team

Blankenship, who led, developed and brought to life the first stores for Apple and Tesla, will be responsible for Verge Motorcycles’ international brand centers.

George Blankenship
Angel Sánchez Appointed CEO of Dainese

Cristiano Silei, CEO of Dainese since 2015, will become non-executive chairman of the company.

Angel Sánchez

Other Posts

How To Keep Your Dealership’s Marketing Profitable, Even During Tough Times

These five tips will help your marketing remain effective.

marketing, targeting, business concept
Drag Specialties Announces New National Sales Manager

Greg Matter will take on the role, effective immediately.

Greg Matter
Is Your Dealership Truck Properly Advertising Your Business?

You’re driving a large, expensive vehicle every day that should be a moving billboard for your company. Use it!

Drag Specialties Welcomes New Northeast Sales Rep

James Hunts will cover the Long Island, New York, area.

James Hunt