We recently sat down with Irv Seaver Motorcycles‘ General Manager David Diaz to talk all things dealership, motorcycles, powersports and BMW. Diaz has been in the industry for several decades, 30-plus years of which has been at Irv Seaver BMW, which celebrated 100 years in 2011. Don’t let that history mislead you — Irv Seaver Motorcycles is keeping its finger on the pulse of the industry, and often trendsetting. Hear what Diaz had to say in this episode of Dealer Dialogue!
From the beaches of North Carolina to the land of 10,000 lakes, Tim Sutherland learned to adapt and succeed with his dealerships.
Since he was a kid, Tim Sutherland dreamed about living at the beach and having a motorcycle store. Sounds sweet, right? Well, he’s probably not the only kid who had that dream, but he’s one of the few who achieved it.
It began in 2004. After 15 years of managing automobile dealerships, Sutherland and his brother David opened a small, used car business south of Myrtle Beach. The building they’d rented was bigger than they needed, so Sutherland went knocking on doors looking for something to fill the space. To his surprise, the dealer development manager at Victory Motorcycles took a chance on them, granting them a Victory dealership.
Cycling through constant changes in the industry.
Owner and General Manager Tom Schimizzi aims to build lasting relationships with the dealership’s partners and employees while serving the powersports community.
For Gail Worth, if life isn’t scary, it’s not fun.
Go big — 185,000 square feet big — or go home.
New 1,170cc classic roadster and cruiser successors to the R nineT.
American-made, high-feature, high-value and readily-available product aid makes Landmaster attractive for dealers.
One final look in the rear-view mirror for a glimpse into the history of the aftermarket and AAPEX before charging into this year’s show.
These five tips will help your marketing remain effective.
