Dainese has announced the hiring of Bobby Fong as its new events coordinator and racer support. With over 12 years of experience in the motorcycle racing industry, Fong brings a wealth of knowledge and expertise to the Dainese team.
As a professional motorcycle racer, Fong has an intimate understanding of the needs of riders and the importance of safety gear. He has competed at the highest level of the sport and knows firsthand the importance of high-quality protective wear. With this experience, Fong will help guide Dainese’s events and racer support and ensure that the brand is well-represented at motorcycle events and races in the U.S.
In his new role, Fong will be responsible for planning and executing Dainese’s event and sports marketing initiatives, working closely with the company’s marketing and sales teams to ensure the brand is servicing the unique racing needs that exist in the U.S. He will also serve as a brand ambassador, representing Dainese at motorcycle events and promoting the company’s commitment to safety and performance.
“I am thrilled to be joining the Dainese team,” said Fong. “I was lucky enough to have worn Dainese for a good part of my racing career; even before this opportunity to work with Dainese arose, I knew first hand Dainese’s commitment to quality and protection was second to none. When the opportunity to not only wear the products but be part of the Dainese family was offered to me, I jumped at it. Joining Dainese has been an eye-opening experience. Now that I am on the inside, I have a whole new understanding and respect for the level of commitment Dainese has to protecting riders. I’m stoked to be here and I look forward to helping Dainese grow its presence at events across the USA.”
The pinnacle of safety in motorcycle protective garments is Dainese D-air. Due to extensive and ongoing research and the analysis of hundreds of thousands of activations, D-air systems algorithm is designed to only deploy in case of a collision or fall and only covers areas of the body that actually need protection. The D-air airbag utilizes internal microfilaments that, when activated, control air displacement and create a hard-like shield. It’s a process that takes a fraction of the time, less than it takes to blink an eye. D-air is the only airbag-compliant certification for chest and back protection and without the restrictions of traditional hard shells.
“We are delighted to welcome Bobby Fong to the Dainese team,” said Louis Ortega of Dainese USA. “We have always had a great relationship with Bobby, and when this position became available, he was one of the first names we thought of. His experience as a racer and longstanding commitment to rider safety make him the ideal candidate for this role. We are confident that he will help us increase our exposure at in-person events and races, and promote our products as the leader in protective apparel for all riders.”
For more information about Dainese and its range of protective gear, visit www.dainese.com.
