Eye On AIMExpo: Bring On The Distribution

Over the last few years, one thing show organizers have heard over and over again is the need to bring in significant distributors to make it more worthwhile for dealers to attend the show.

Can Junior Cup Bring New Riders?

Win on Sunday, sell on Monday has long been a motto for racing, but sportbike sales are not what they used to be in the peak years. American road racers have enjoyed great success on the world stage of motorcycle racing and in the U.S. under the old AMA rules. Today, MotoAmerica is doing its best to rebuild the series.

KTM Junior Cup
Del Amo Motorsports Monolith of Motorcycles

Traveling north on the Costa Mesa Freeway (Route 55) in Southern California, you can’t miss Del Amo Motorsports’ impressive monolith of motorcycles.

Del Amo Motorsports Front
OEM UPDATE: Vanderhall Ready to Win The Trade Wars

With a healthy power-to-weight ratio and 4.5-second 0-60 mph acceleration, the Vanderhall Venice offers plenty of bang for the buck (MSRP under $30K) and decent dealer margins. Did we mention Vanderhall is made in the USA, so it won’t become a casualty of a trade war?

Vanderhall vehicle
All Access Pit Pass: Malcolm Smith Hosts A Tribute To Bruce Brown

The families of Bruce Brown and On Any Sunday co-star Malcolm Smith celebrated the life of the man who not only introduced us to our biggest and most enduring love – motorcycles, but who changed the shape of surfing and motorcycling through his cinematic efforts.

Malcolm Smith and Larry Huffman
Evolution of Full-Face Helmets

Today, there are two styles of full-face helmets. Most traditional models have an integrated chin guard, however, with modular or “flip-up” helmets, the chin guard may flip up and out of the way for the rider’s convenience.

Full Face Helmet design MIPS
Apparel Pro: MIPS Technology

Helmets are one of the most important pieces of safety equipment a rider can wear and MIPS, or Multi-directional Impact Protection System, is a great new technology increasingly getting more play in the powersports arena.

Apparel Pro MIPS Technology
ROXOR Draws Media, Dealers For First Test of New UTV

While the dealers were holed up in a local hotel banquet room going over the value proposition along with the features and benefits of the new vehicle, about a dozen automotive and moto media were staked out at the Knibbe Ranch outside of town for a first spin and introduction to the machines.

ROXOR UTV press show