Eye On AIMExpo: Bring On The Distribution

Over the last few years, one thing show organizers have heard over and over again is the need to bring in significant distributors to make it more worthwhile for dealers to attend the show.

Last year, AIMExpo brought in both CEOs of Harley-Davidson and Polaris Industries to speak to dealers on opening day and to display their wares on the show floor. The work that went into gathering these two companies and CEOs at the same time was incredible, as I’m sure the gang at MIC Events can confirm. But this year they’ve done it again with not just one mega powersports distributor, but two!

Parts, Garment and Accessory (PG&A) distributors are the lifeblood of the powersports industry. They keep dealers and their customers supplied with the latest apparel and aftermarket goods. The largest of which, Parts Unlimited/Drag Specialties, as well as Tucker Rocky/Biker’s Choice, will be represented at the 2018 AIMExpo presented by Nationwide in Las Vegas this October.

Over the last few years, one thing show organizers have heard over and over again is the need to bring in significant distributors to make it more worthwhile for dealers to attend the show. This is precisely what the MIC folks have done with signing Tucker and Parts as exhibitors (Parts is signed on for two years!). And it’s not even summer; there could be more!

Founded in 1967 by Fred Fox, Parts Unlimited/Drag Specialties is the world’s largest distributor of powersports aftermarket parts and accessories and is owned by LeMans Corporation, which is headquartered in Janesville, Wisconsin. Along with sister companies, Parts Canada and Parts Europe, they sell to dealerships worldwide. The company portfolio includes noted brands Thor, Icon, Moose, Z1R, Arctiva, Slippery and AMS.

“Parts Unlimited has deep roots in the industry and it’s pivotal to be among our peers to assess the health of the sport and industry while also creating the opportunity to make connections with new and existing dealers and vendors,” said Mike Collins, CEO. “The MIC-produced event provides a highly important place for powersports businesses to come together.”

While AIMExpo has proven to be an excellent platform for OEMs and consumers, it has been a challenge to bring in dealers and some of the powersports aftermarket. However, we would argue that there is no better place to do business in this industry than AIMExpo. And with the show being in Las Vegas this year, dealers may not even need luck to walk away a winner.

Tucker Rocky also recognizes the critical role dealers play in the future of the powersports business and has reaffirmed its commitment to them by engaging with dealers and joining the industry in Las Vegas. As one of the leading distributors of motorcycle and ATV aftermarket parts, accessories and apparel, Tucker Rocky offers tens of thousands of products to its vast dealer base.

“AIMExpo is a great venue to engage dealers and to showcase new products with our brand partners,” said Kenan Ikels, vice president of sales and marketing, Tucker Rocky. “The Motorcycle Industry Council-produced show serves an important purpose as the place for the industry to come together for business today while building a future path for dealers and the rest of the industry. That’s why Tucker Rocky will be in Las Vegas, and we invite our customers
to join us.”

These distributors will be a vital addition to the annual platform that brings the industry, dealers, vendors and media together in one place at one time to highlight key brands and showcase new products, conduct business, network and address industry challenges and opportunities.

“The addition of two major powersports distributors such as Parts Unlimited and Tucker Rocky to AIMExpo presented by Nationwide signifies the platform’s value and importance for all industry constituents,” said Larry Little, vice president and general manager, MIC Events. “Post-show research confirms that meeting with distributors is a top reason for dealers to attend the event, and we look forward to partnering with them to expand the core value for dealers joining the greater industry in Las Vegas and Columbus.”

The sixth-annual event makes its West Coast debut this October 11-14 at the Mandalay Bay Convention Center in Las Vegas, where it will again serve as the rallying point for collectively moving the powersports industry forward.

“This is a crucial time in the powersports business, and we look forward to working closely with these distributors, communicating to their dealers the value of attending this year’s AIMExpo presented by Nationwide and uniting the industry in Las Vegas,” Little concluded.

You May Also Like

Industry Veterans Marilyn Stemp and Steve Piehl Appointed to Sturgis Motorcycle Museum and Hall of Fame’s Board

Stemp and Piehl will begin serving on the board immediately.

Marilyn Stemp and Steve Piehl

The Sturgis Motorcycle Museum and Hall of Fame recently named Marilyn Stemp and Steve Piehl to its board of directors.

Stemp is a pioneering figure in the motorcycle industry, founding IronWorks Magazine with her late husband, Dennis, and becoming the first female editor of a nationally circulated, mainstream motorcycle magazine. She also revived their trade magazine, Iron Trader News; edits the monthly Kiwi Indian News; contributes to several powersports media outlets; and is the founding editor of Sturgis Rider Daily. Stemp is a noted editor and writer of several motorcycle-focused books. Her consistent support for charitable efforts in the industry include the annual Biker Belles Celebration, Las Vegas BikeFest and as campaign chair for the Sturgis Motorcycle Museum’s development plan in 2014. She co-founded the Flying Piston charity events taking place in Daytona and Sturgis each year and is a National Ambassador for All Kids Bike. Stemp was inducted into both the Las Vegas Motorcycle Hall of Fame and the Sturgis Museum's Hall of Fame in 2018, and in 2022 she was recognized as one of the Top 100 Women in Powersports by DealerNews.

MIC Statistical Annual Now Available

Get ahead of the motorcycle sales season.

Motorcycle Industry Council
REV’IT! TAILORTECH Design Challenge Offers U.S. Riders Chance to Win Custom Race Suit

Submissions will be accepted through April 21, 2024.

racing suit
Vespa World Days 2024 Set to Run April 18-21

The National Vespa Clubs from 55 countries come together, uniting thousands of Vespas from five continents.

Vespa World Days 2024
Mips Becomes Official Safety Partner of the FIM Motocross World Championship

This exclusive collaboration promotes enhanced safety awareness across the MXGP series.

MXGP/Mips partnership

Other Posts

Rekluse Team Names Randy Mullinix Product Manager

Mullinix comes with a tenure of two decades at leading OEMs.

Randy Mullinix
Indian Motorcycle Announces Sponsorship of Handbuilt Motorcycle Show

Indian’s sponsorship includes the season’s first Owners Ride, Custom Bike Display and demo rides of the all-new Scout lineup.

Handbuilt Motorcycle Show 2024
Iron Pony Motorsports Acquires Honda/Suzuki/Can-Am of Jackson

The company expands its footprint in Ohio.

Iron Pony Motorsports
MAP Services Corp. Adds 13 New Brands to Portfolio of Clients

MAP Services leverages AI to enforce MAP policy and monitor compliance.

MAP Services