Separating the Best From the Rest
At the end of every year, I like to look back and see what went well for our dealers and what didn’t go so well. This year, I noticed a definite trend in the F&I PVS (Per Vehicle Sold). Most dealers’ numbers were, on average, flat or a little bit up. When I separated the
RCU For You
What Can Dealers Learn From The Greatest Of All Time
What Makes Them Click?
How to Write a Persuasive Email That Gets Results
Yamaha Unveils Industry-First PWC Buyback, Lease Programs
Yamaha continues to explore new avenues to promote personal watercraft ownership. Last year, the brand introduced the industry’s first certified pre-owned (CPO) program, which allowed consumers the opportunity to buy a pre-owned PWC with the peace-of-mind that comes with a full factory warranty. In late December 2013, the company was at it again, unveiling two
Do You YouTube?
The power of YouTube as a primary social channel should not be underestimated. Videos serve to boost your website’s organic search ranking, build your dealership brand and sell more bikes — which is enough reason to dive in. Getting Started The best aspect of YouTube is you don’t need to invest thousands of dollars on
Vetesniks Power Sports
Steady Growth of a Powersports Powerhouse of the Upper Midwest
December 2013 Year End Dealer Data Report
All-in-all, 2013 was a decent year. You can see from Chart 1 that total store sales were up, as was Net Operating Profit (NOP) – albeit slightly. Overall store margins slipped a small amount for the group and the Top 5, but increased slightly for the National Norm (NN) dealers. The Top 5 continue to
A Golden State, Italian Opening, Motorcycle Show and Turning 40
January was a busy month for us and for many of you as well. The AMA Supercross season kicked off in Anaheim while winter set in for most of us back East. But we did get to spend part of the time in sunny California, visiting with some of you in the industry. Seeing you
The Real Winners at the Anaheim Supercross
Thanks to the kindness of a neighbor, a sick little boy and his family enjoyed a day at the second round of Anaheim Supercross as the special guests of the GOAT (Greatest Of All Time) Ricky Carmichael, Carey Hart and the entire RCH Racing team.
AMA Members Can Get 15 Percent Discount on ColorRite Products
ColorRite, known for its line of color-matched paints for motorcycles, is the American Motorcyclist Association’s newest member benefit partner, offering a 15 percent discount on products exclusively to AMA members.
Highlighting The Best
A few weeks ago, I recieved an email from a concerned reader saying, in short, that our position on Independent We Stand was flawed. He nailed a number of points right on the head, like the fact that there are thousands of powersports dealers who tie their financial well-being to international companies such as Honda,
November 2013 Service Department Performance
Marketing your dealership is an important part of staying ahead and remaining profitable. Many dealers have improved significantly by increasing their marketing efforts.