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The Brothers Powersports, Bremerton, Washington
The Brothers are motorcycle enthusiasts who know what riders want
February 2014 F&I Department Performance
Although February does not give us much depth for the data, we still get an early peek at what the market has been doing this winter. Total store sales were up across the board and margins came up almost 2 points for this group (Chart 1). The Top Five dealers are just above that benchmark number
Expert Advice
Five Fast Ways to Boost Your Sales Expertise
Secret Shop: Do You Deliver On Your Online Promise?
Nine Dealers, Eight Quote Requests, One Week, One Clear Winner
Evidence: An Objection’s Worst Enemy
Chances are, your customers will object to some aspect of what you are selling. When you attempt to overcome your customer’s objection, as you know, you want to make sure you find the real objection before you start. After you identify this objection, you need to figure out what evidence you can use to convince
Mechanisms of Fuel Delivery: The Float Valve
In a previous issue we went over mechanical fuel delivery system problems associated with carburetor equipped engines. The final mechanism of fuel delivery to the carburetor is the float valve. The float valve is a fantastically simple mechanism to regulate fuel needs for the carburetor. Unfortunately, it is often problematic when fuel is left in
Rick Fairless – A Different Side
Rick Fairless is a wild, tye-dyed, psychedelic kind of a dude, no doubt about it. So what is he doing designing a bike that is, well, not so trippy, man? For the last two years, Arlen Ness has been tasked with the design of Allstate’s ever-popular Sweepstakes bike build. But this year, Allstate shook things
Spring is Here, Finally!
There’s something about spring when it finally arrives and you live in a climate where you haven’t seen your lawn in more than three months. And it’s more than in the air for a lot of powersports dealers, too. Being more of a kinesthetic-kind-of-guy rather than a rational-numbers-guy, you can feel spring in everything from
Q&A with Stan Lee
Joel Martin caught up with Stan Lee, the former head of Marvel Comics, at MegaCon in Orlando on the eve of Captain America: The Winter Soldier movie opening to talk about the inspiration behind Cap’s choice of vehicle. Joel: Was there a particular story or inspiration in your life for the choice of a motorcycle
And the Survey Says…Iowa
I love old television game shows, and among the best of the lot was Family Feud with Richard Dawson.
NPA Pre-Owned Monthly Recap: Jan. ’14 vs. Jan. ’13
First Impressions 2014 is here, and January has made a strong first impression! From San Diego to Atlanta, the wholesale pre-owned market has exceeded early year expectations. Will this trend continue or will Spring 2014 parallel 2013? The early months of 2013 were stronger than the years prior and the powersports industry seemed to be
