On Any Sunday: The Next Chapter

It is safe to say that no movie has done more to promote the powersports industry than Bruce Brown’s immortal classic On Any Sunday. When it hit the big screens in 1971, motorcycle and scooter sales boomed as an entire generation embraced two-wheels. The true-to-life stories chronicled in OAS even earned an Academy Award nomination.

Replacing Gaskets and Seals

Servicing and repairing powersport vehicles requires replacing gaskets and seals on a regular basis. Trying to reuse seals and gaskets can leave a technician in a world of hurt and wasted time redoing work. Always be prepared to replace any seals and gaskets that are removed during a service or repair procedure. Don’t accelerate the

5 Steps to Setting Sag the Race Tech Way

Static Sag or “Race” Sag is the amount the bike compresses from fully extended, with the rider on board. Here’s how to measure it the Race Tech way. It is a little different than how you may have done it before but is much more accurate as well as consistent. This instruction uses a Sag

Suzuki Gets Naked In Las Vegas!

For once, what happens in Las Vegas is not supposed to stay in Vegas, as Suzuki hosted dealers and media at the Hard Rock for Suzuki’s “2015 North American Tour.” Just 547 days after declaring bankruptcy, Suzuki is back and hitting the road with some of its greatest hits – along with introducing a couple

September Service Department Performance

This article contains actual numbers obtained from our 20-group data reporting and analysis system. 20-groups consist of dealers from non-competing markets who meet three times a year to share financial and best practice information. Their goal is to grow and improve their businesses profitably. Chart 1 shows some key performance indicators for the overall store.

Five Minutes With Your Insurance Man

Some people see the glass half empty, and others see it half full. But when it comes to insurance, there’s typically only one way to look at it: Are you covered or not? While some insurance companies say they’ll save you a bundle in no time, the unfortunate truth is you usually get what you

Apparel University Part II

It’s a fact that the most successful dealerships are good at PG&A sales as well as selling units. In today’s hurry-up world it’s natural to gravitate towards the easy solutions to turn a profit. The expedient approach, however, might not always be the best one for serving customers, and ultimately it may not be the

Classic Cycles, Inc.

Classic Cycles, Inc. is a family business in more ways than one. As in many family businesses, owner Tony Dunn’s daughter Melissa Dunn answers telephones and does the scheduling, and his wife Sheri Dunn keeps the books straight. But Classic Cycles is also part of the family of British motorcycle enthusiasts, the tribe of owners

Wishing You a Vintage Holiday Season

Fall and winter can be slow for motorcycle retailers, but many dealers get a little boost around the holidays. “We aren’t Macy’s, but we do get an uptick,” says Tom Perkins, President of Dudley Perkins Co., San Francisco’s Harley-Davidson dealer. “We are the go-to choice for relatives who want to buy for their Harley fanatic.”

A Fundamental Question For the Service Department

What is your effective labor rate?

Off-Road Categories Top The Charts Again

For the third month in a row the off-road categories displayed positive year-over-year trends for Average Wholesale Pricing (AWP). In September, we see continued strength in the ATV and MX categories. ATVs jumped eight percent and the MX category increased 12 percent over last year. The Side-x-Side segment was the only off-road segment that saw

Shifting Gears: Printing All The News That Fits

Between the 2nd Annual AIMExpo in Orlando and Biketoberfest in Daytona, Florida was the epicenter of the powersports industry for a week, which made it the perfect time and place to announce that V-Twin industry leader Bob Kay joined the team at Marketplace Events  Motorcycle Group, producers of theAmerican International Motorcycle Expoas V-Twin Director. Long-time