AMA Members Can Get 15 Percent Discount on ColorRite Products

ColorRite, known for its line of color-matched paints for motorcycles, is the American Motorcyclist Association’s newest member benefit partner, offering a 15 percent discount on products exclusively to AMA members.

“AMA members put on a lot of miles, and that can mean the occasional paint chip or the need to repaint bodywork on their motorcycles, which is why we’re pleased to welcome ColorRite to the AMA’s collection of value-driven member benefits,” said Jim Williams, the AMA’s vice president of industry relations & business member programs. “When it comes to getting a paint job done right, with exact-match colors, ColorRite delivers.”

With a full range of products for motorcycles, ATVs, marine and more ranging from touch-up pens and bottles to aerosol sprays and professional-size cans, ColorRite makes it easy to find the right color for your bike.

“We’re excited to partner with the AMA in 2014 and beyond,” said ColorRite General Manager, Marty Estes. “We’ve produced OEM-matched paints for over 25 years and are confident AMA members will enjoy the discount and appreciate our quality products.”

The company’s website at www.colorrite.com offers a complete database of OEM color-matched paint for body parts and frames, which users can narrow by entering the year, make and model of their machine. The website also features how-to tips, tricks and videos.

AMA members can access the new discount by obtaining a special discount code in the Members Only area of AmericanMotorcyclist.com, and using it during checkout on www.colorrite.com.

The boards of the Motorcycle Industry Council (MIC), Motorcycle Safety Foundation (MSF), Specialty Vehicle Institute of America (SVIA), and the Recreational Off-Highway Vehicle Association (ROHVA) voted unanimously to appoint Scott Schloegel as acting president and CEO of the associations. Diana Sanchez was appointed acting chief operating officer.

Schloegel and Sanchez, whose appointments are effective immediately, will also continue to serve in their current roles as senior vice president of government relations and vice president of operations respectively. The interim leadership was selected to ensure a seamless transition as the associations’ search committee continues to conduct a comprehensive review of the position of president and CEO, and a subsequent search to replace outgoing President and CEO Erik Pritchard.