Musselman Honda: Giving Customers What They Want for More Than 70 years
[dropcap]I[/dropcap]f you were showing visitors around town, how often would you take them to a bike shop? In Tucson, Arizona, Musselman Honda, in business selling motorcycles since the end of World War II, is a local landmark. Helen Musselman, half of the couple that started the business, is still at the shop every day. Generations
Barb’s Harley-Davidson
Barb’s H-D owner Barb Borowiec began her career in eastern New Jersey, skirting metro Philadelphia, back in 1983. That was the year 21-year-old Barb Borowiec bought a Sportster at Harley-Davidson of Camden County and every time she came in to make her $79 payment she begged for a job at the small shop. “The owners
Southern California Motorcycles
To Stay at the Top So Cal Brings its A-Game Everyday Southern California is a hotbed of motorcycling. It’s a place where even wimps who hate rain and cold weather can ride all-year round. It’s also a place where there are motorcycle dealerships around every corner, and distinguishing your establishment from the den of the
Trading Four Wheels for Two
MPN Staff Members Take State 8’s Basic RiderCourse [dropcap]I[/dropcap]’ll be the first to admit that while I’ve been MPN’s managing editor for nearly three years now, I have never ridden a motorcycle. Aside from putting a leg over a bike at tradeshows, I have only ever admired the machines and written about the many makes
Jerry Greer’s Engineering
Even with the friendliest service, the most reliable mechanical work and the quickest turnaround, competition is stiff and consumers can be picky.
Whiskey Grade
Located in the bustling neighborhood of Ohio City just outside of downtown Cleveland, Ohio is home base for Whiskey Grade, a moto fashion and fuel-inspired apparel store.
AMS Ducati Dallas
Fresh off a recent trip to New Zealand where Jeff Nash was an invited guest speaker for his old Otago Motorcycle Club, he took our call to tell us all about his love of motorcycles and his dealership, AMS Ducati Dallas.
Choppers Inc. Billy Lane
This isn’t the typical retail shop visit. But then, Billy Lane’s workshop is neither typical nor a retail shop. For all of its compact simplicity, it is instead much more akin to an alchemist’s laboratory, a sculptor’s studio or a madman’s proving ground; it might even be all of those. The fact is, since putting
Union Motorcycle Classics
Union Motorcycle Classics builds its redesigned classics in a real, 100-year-old barn in Nampa, Idaho where there is no dust anywhere in sight and nothing is hidden away under tarps. Instead, the “re-imagined” bikes in the barn are new, fresh, exciting and ready to roll!
Bettencourt’s Honda-Suzuki
Covering off-road, on-road and everything in between “What I do best is help find the motorcycle that works for each customer’s type of riding,” says Jesse Avelino, sales manager for Bettencourt’s. Located in eastern Massachusetts, Bettencourt’s has plenty of experience finding the best bike for each rider. The dealership has been in business since 1948
Tramontin Harley-Davidson, Hope, NJ
It’s so refreshing to find a place like Tramontin Harley-Davidson/Honda in Hope, N.J. No, it’s not housed in a historical building or part of an urban renewal project; this dealership’s history reaches back to the bright, early days of American motorcycling, touting a family connection to Ernest “Red” Tramontin’s first motorcycle shop in Clifton, N.J., established in 1915.
Don’t Underestimate This Part of the Sales Process
Our biggest fear as retailers in the beginning of the new year isn’t a so-so economy. It isn’t declining interest in what we sell. It’s the other “guy” in the room. The e-guy. The competitor that lurks in the Wi-Fi.
