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Biker’s Choice Appoints New Regional Sales Manager

Gerry Bruce brings more than 12 years of experience to the team, having served most recently as VP of operations with Custom Chrome.

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Biker’s Choice has announced the appointment of Gerry Bruce as regional sales manager. Bruce has more than 12 years of experience in the segment, having served most recently as VP of operations with Custom Chrome.

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"Gerry brings with him a balance of passion and knowledge of the market that we’re confident will take us to the next level," said Charlie Hadayia, director of business development for Biker’s Choice. "Biker’s Choice has enjoyed explosive growth over the last couple of years, and we know that Gerry’s the perfect choice to help us build on that success. Now that we have grown the business and the team, adding Gerry to lead the outside Biker’s Choice Reps will allow us to take the next steps in growing our sales force and will continue our efforts in becoming the leading industry partner for the entire Harley-Davidson/American V-twin dealer network."

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