Aftermarket eCommerce Up 42% Since March
The analysis compares weekly online sales starting March 1-7, before the coronavirus pandemic forced wide-spread shutdowns of retail businesses. The latest eCommerce comparison covers the week of May 3-11, the ninth week of the analysis.
Vespa USA Launches eCommerce to Connect Buyers with Dealerships
Utilizing Vespa USA’s network of authorized Vespa dealerships, purchasers can consider stock availability, ongoing promotions, and delivery preferences in order to receive an official estimate and place an order directly, at any time, day or night, convenient to them.
Triumph Motorcycles Revs Up eCommerce with Website Redesign
Bridgeline Digital, Inc., a provider of cloud-based Web Content Management, eCommerce and Marketing Automation software, has redesigned the website for Triumph Motorcycles and its North American dealer network.
Yamaha Partners with Panasonic on Joint Marketing and ECommerce Initiatives
Yamaha Customer Support Group, a division of Yamaha Motor Corporation, U.S.A., and Panasonic Consumer Electronics Company have announced a two-year, multi-faceted marketing and ecommerce partnership that will integrate Panasonic Adventure’s line of action cameras with Yamaha’s line of powersports products.
Arctic Cat Launches eCommerce Website with Shopatron
Arctic Cat Inc. has launched its PG&A online store at www.arcticcat.com for the U.S. market. Consumers now have the option of shopping online for a full range of Arctic Cat PG&A products. These orders may be delivered to homes or a nearby Arctic Cat dealer. Arctic Cat expects to expand the eCommerce site to accommodate Canadian shoppers by late summer.
Pony Motorsports Group Acquires New Superstore Location
The new facility is almost three times the size of the previous location, providing more space for a larger inventory of motorcycles, ATVs, SxSs, and more.
Yanmar America Launches Innovative Parts e-Commerce Platform
The parts e-commerce platform can be accessed in the U.S. at www.buyyanmar.com.
What Powersports Dealers Need to Know
Don’t take it from us, but take it from Justin Quinn, a former powersports dealer himself, and now a product manager at DX1. Dealer Management Systems can greatly benefit your business in a number of ways you might not even realize.
E-Z-GO Partners with Rollick to Build Deeper Connection with Consumers
It becomes the first recreational vehicle manufacturer to integrate Rollick’s digital retailing solution on its websites.
Octane Announces Key Milestones in Advance of Continued Market Expansion
The company launched new products, grew its customer base, became GAAP net income positive and grew its headcount by 80%.
Comoto Introduces New Rider Plus Membership
RevZilla, Cycle Gear, J&P Cycles, and REVER unveil a premium annual membership program for the powersports community.
BRP Selects Akeneo to Drive Powersports Experience
BRP recently announced its selection of Akeneo’s product experience management (PXM) platform to drive digital transformation, increase customer lifetime value, and boost the brand’s net promoter score (NPS). Akeneo will play a pivotal role in accelerating BRP’s growth plan. Akeneo’s PXM solutions will deliver brand consistency across BRP’s portfolio of websites, which include 10 main eCommerce
5 Reasons Manufacturers Need to Control Online Sales
Let me start by saying that, according to a 2021 study by Forrester Research in the United States, 57% of all business-to-consumer sales happen on online marketplaces! This is a crazy huge percent and it is even bigger in the rest of the world. For example, in the same Forrester report, they said that in China it
Top 4 Technology Platforms Your Dealership Needs to Start Using Today
It should not come as a surprise that technology has been making its way into the powersports industry in a less than subtle way. While small dealerships used to get away with performing everything from accounting to service manually, growing businesses are unable to compete in the current landscape without some technology on their side.
Engine Ice Announces New Website to Support Business Expansion, Rebrand
The new site now offers eCommerce for apparel and lifestyle as well as resources like frequently asked questions and user guides for each of the applications in its product line.
RollickDR Adds ‘Reserve Now’ Functionality
Reserve Now allows buyers to quickly and easily reserve vehicles on dealer websites, while saving dealership sales teams time in qualifying customers and provides a reliable way to track unit reservations.
