Arctic Cat Inc. has launched its PG&A online store at www.arcticcat.com for the U.S. market. Consumers now have the option of shopping online for a full range of Arctic Cat PG&A products. These orders may be delivered to homes or a nearby Arctic Cat dealer. Arctic Cat expects to expand the eCommerce site to accommodate Canadian shoppers by late summer.

Arctic Cat selected Shopatron’s Coex Freedom technology to support the eCommerce site’s fulfillment. The Arctic Cat online store also features PartStream, ARI’s new, consumer-friendly lookup and ordering system that offers a quick search tool, intuitive illustrations and an extensive collection of parts diagrams dating back to 1974.

“We are excited to offer consumers the speed and convenience of our new online store, which will provide access to Arctic Cat’s products and product information at any time,” said Mary Ellen Walker, vice president and general manager of Arctic Cat’s PG&A division. “Our dealers will also benefit by receiving online orders without making the investment in building their own Internet store.”