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Triumph Motorcycles Revs Up eCommerce with Website Redesign

Bridgeline Digital, Inc., a provider of cloud-based Web Content Management, eCommerce and Marketing Automation software, has redesigned the website for Triumph Motorcycles and its North American dealer network.

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Bridgeline Digital, Inc., a provider of cloud-based Web Content Management, eCommerce and Marketing Automation software, has redesigned the website for Triumph Motorcycles and its North American dealer network, www.shop.triumphmotorcycles.com.

“We provide a unique offering to facilitate an omnichannel approach for Triumph and it’s dealer network” said Ari Kahn, CEO of Bridgeline Digital. “We look forward to continuing to empower our client to continue their growth in the U.S. and Canadian motorcycle markets through their expanded online footprint.”

The Bridgeline Unbound Digital Experience Platform empowers Triumph and its dealers to deliver a premium experience to their consumers in the US and Canada where customers can purchase online from their participating local dealer. The site also provides dealers with the ability to manage their online presence through customized dealer pages and inventory management.

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The new site incorporates responsive design, delivering an optimized and engaging mobile experience. The solution also leverages Bridgeline’s native integration with UPS Logistics for warehousing, inventory management and fulfillment. In addition, Triumph can manage Amazon and e-Bay marketplace products and orders through the Bridgeline Unbound Platform.

Early signs show that the redesign effort has been quite successful, leading to a significant improvement of page load times as well as increased visitor engagement.

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