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Business Management

BRP Selects Akeneo to Drive Powersports Experience

BRP recently announced its selection of Akeneo’s product experience management (PXM) platform to drive digital transformation, increase customer lifetime value, and boost the brand’s net promoter score (NPS). Akeneo will play a pivotal role in accelerating BRP’s growth plan.

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Akeneo’s PXM solutions will deliver brand consistency across BRP’s portfolio of websites, which include 10 main eCommerce sites, numerous build-your-own sub-sites, and a corporate online hub. Akeneo will also deliver a unified product information architecture to break down internal silos, allowing BRP to replace numerous disparate product-data spreadsheets with a single integrated software solution for the entire company.

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BRP will also benefit from Akeneo’s recent PXM Studio launch, with new tools to support its complex business needs, and Akeneo Onboarder, which enables businesses to strengthen collaborative relationships with external suppliers and rapidly integrate up-to-date product information into their Akeneo PIM deployment.

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Link: Akeneo

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