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MIC Symposium: Global Expansion: A Conversation with Market Expansion Leaders

Leaders from three countries will discuss strategies to attract new riders.

MPN Staff Writers
By MPN Staff Writers
If a powersports dealer cares about it, MPN covers it.
Published:
MIC Symposium

Thursday, Aug. 18, 10 a.m. PT
MIC Members: Free
General Admission: $50

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Inspiring more people to ride is paramount for our industry. And it’s not just a challenge for the U.S.: the growth of powersports is an issue being addressed around the world. Together, we need to continue to grow the number of riders and do our part to keep them riding. In the next episode of the Motorcycle Industry Council’s Symposium Series, market expansion leaders from three countries will discuss strategies, their learnings and best practices.

Featuring:​

  • Bianca Kennedy, director of market expansion and events from Canada’s Motorcycle and Moped Industry Council (MMIC)​
  • Cinnamon Kernes, vice president of market expansion for the Motorcycle Industry Council​
  • Alexander Wolff, director of Germany’s INTERMOT

Register here now.

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Honda to Support MotoAmerica Mini Cup

The youth-focused championship is open to riders of Groms and some CRF-F models.

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