Unleash Your Experts: How to Be a Long-Tail Resource for Powersports Enthusiasts

Closing deals and providing service are a dealer’s bread and butter, but your dealership has far more to offer.

dealership employees
10 Crucial Tips for New Motorcycle Riders

Get comfortable with your bike and ride defensively.

new motorcycle rider, shop, dealership, new motorcycle
Ride With Us Brings First-Ride Motorcycle Experiences to SEMA

Ride With Us will be at SEMA Nov. 1-4.

MIC, Ride With Us
Q&A: Update from MIC

Erik Pritchard, president and CEO of the Motorcycle Industry Council, discusses what the association has been up to over the last year.

MIC, Ride With Us, Motorcycle Industry Council
MIC Symposium: Global Expansion: A Conversation with Market Expansion Leaders

Leaders from three countries will discuss strategies to attract new riders.

MIC Symposium
How to Sell Gear to New Riders

Put yourself in the customer’s mindset and ask some questions.

motorcycle, helmets, dealership, store, shopping, new rider, gear
Ride With Us Moto Intros Planned for All 2022 Overland Expos

MIC is bringing Ride With Us Moto Intros to the West, Mountain West, Pacific Northwest and East Overland Expo shows.  

Ride With Us
Sharpen Your Riding Skills Part 1: Trust the Machine

Share these tips with new riders.

motorcycle, rider, cones, practice
‘Ride With Us’ Featured at Carlisle IMS Show

MIC is closing in on helping more than 500 people experience the exhilaration of their first ride.

Powersports Sales Up 18.4%

New-model powersports sales increased 18.4% in 2020, with motorcycle and scooter sales rising 11.4%, according to the Motorcycle Industry Council Retail Sales Report.

Royal Enfield: Innovative Marketing Targets New Riders

Royal Enfields are well positioned to appeal to younger riders. They are inexpensive, an attractive quality for people with little disposable income.

UBCO: A New Ride with the Goldbergs

Armed with two UBCO 2x2s, Sue and Jeff Goldberg of Oregon are exploring new territories, and going places they never would have thought.