From the Magazine
Millennial Generation in Powersports: Attracting New Riders
“I think that the biggest challenge with the industry today is new ridership. The average age of a motorcyclist is...
“I think that the biggest challenge with the industry today is new ridership. The average age of a motorcyclist is...
With deeper consumer insights driving its refined plan and sharpened objectives, Harley-Davidson, Inc. is strengthening its efforts to build the...
The Motorcycle Industry Council presented the strategic framework for the long-term, industry-wide effort designed to boost ridership, get more riders,...
To help dealers find a tangible solution to bring in new riders, Paige Bouma, vice president of recreational brands at...
The Progressive International Motorcycle Shows announced “Next Steps,” an extension of the company’s Discover the Ride program, which serves the...
Harley-Davidson is extending the offer of Harley-Davidson Riding Academy New Rider Course to spouses of eligible current and former U.S....
AMA Motorcycle Hall of Famer Scot Harden has launched his Plus 1 initiative, an effort to encourage motorcyclists to become...
MIC received mainstream media coverage as USA Today featured a Ride To Work Day infographic on the front of the Life...
