Erik Pritchard, president and CEO of the Motorcycle Industry Council, discusses what the association has been up to over the last year.
Leaders from three countries will discuss strategies to attract new riders.
MIC is bringing Ride With Us Moto Intros to the West, Mountain West, Pacific Northwest and East Overland Expo shows.
MIC is closing in on helping more than 500 people experience the exhilaration of their first ride.
New-model powersports sales increased 18.4% in 2020, with motorcycle and scooter sales rising 11.4%, according to the Motorcycle Industry Council Retail Sales Report.
Royal Enfields are well positioned to appeal to younger riders. They are inexpensive, an attractive quality for people with little disposable income.
Armed with two UBCO 2x2s, Sue and Jeff Goldberg of Oregon are exploring new territories, and going places they never would have thought.
The widest range of glove options begins with the material. From leather to textile fabrics and a combination of both, each piece of material offers functionality beyond simple styling.