Tucker Powersports announced leadership changes within two of its most historical motocross brands, ProTaper and Answer Racing. Effective immediately, Randy Valade will serve as brand manager for ProTaper, moving from his previous role at Answer Racing. Industry veteran Kobi Iseri will transition to Answer Racing as its new senior global mMarketing manager and will lead the brand’s marketing and communication efforts.
Valade brings fourteen years of motorcycle industry experience to ProTaper, having worked with industry-leading companies like MSR and Answer Racing. With twenty prior years spent racing motocross, and as a lifelong motorcycle enthusiast, Valade has developed a strong passion for all things two wheels. Valade will continue ProTaper’s commitment to unsurpassed quality and its resolve to push the envelope with new, innovative ideas.
“I am extremely excited to take on this role as ProTaper Brand Manager. I have always been a fan of the brand, as it continually strives to be the leading innovator in motorcycle controls and supplies the best riders in the world with top-notch products. The current ProTaper staff that is in place has great drive and determination, so I can’t wait to see what this team is capable of,” Valade said.
Over the last 18 months, Iseri has led brand marketing efforts to re-launch Tucker’s street motorcycle apparel brand Speed and Strength.
“The opportunity to lead one of the most historical motocross apparel brands is a great honor. I’m really proud of what our team has accomplished with Speed and Strength, and I’m excited to get back to the dirt side with Answer Racing which is where my heart is. I know we already have a great team of people in place and look forward to seeing the future of Answer Racing,” stated Iseri.
Answer Racing’s Kayla Mead has also been elevated to the role of Athlete Manager that will support all amateur and professional motocross racing activities. Together along with Answer Racing’s Product Line Manager Brent Harden, the team will continue to focus on delivering new and exciting creative energy while also driving the global creative, marketing strategies, and product innovation across the brand.
Link: Tucker
