We’ve all thought it before: “I’ve done this a million times without hurting myself — I don’t need this gear.” Whether we were just too lazy to put on a helmet and pads riding a bike as a kid or we didn’t want to wear an awkward-fitting life jacket while boating or on a PWC, or we skimped on safety in another sport, many of us have bet against the odds at some point and taken the risk. But, low odds are still odds, and you just never know what will happen.
According to the Insurance Information Institute, in 2015, there were 88,000 motorcycle injuries for the registered 8,600,936 motorcycles in the U.S. While that may only equate to a 1% injury rate, consider that a separate study by the George Institute for Global Health found that motorcycle jackets, gloves and pants reduced injuries by 13.6%, 17.3% and 7.1% respectively; when worn with body armor, the percentages increased to 22.2%, 31.5% and 20.6% respectively.
In other words, armor is effective, and you need to let your customers know it. Put it to them this way. A medieval knight would not have dared to walk out onto the battlefield without donning a suit of armor.
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