Powersports Marketing, a subsidiary of Dealership University, has introduced a new tool that will help powersports dealers increase their profitability per unit sold and improve their closing ratio. The Profit Accelerator is a step-by-step deal desking tool that focuses the write-up process on the customer’s payment options instead of on the unit price.
By pulling the focus away from, the product’s price, dealers can stop inviting price negotiation. This allows the dealership to maintain the profitability on each unit sold, while giving the customer the value that they are searching for in their purchase.
Powersports Marketing’s EVP, Tory Hornsby said, “We’re very excited about this new online tool. One of our core values is to continually provide exceptional ROI for our clients. By providing a tool that helps dealers increase their profitability on a daily basis, the Profit Accelerator will help improve the overall health of the Powersports industry, one dealership at a time.”
The Profit Accelerator’s easy to use navigation makes it an effortless, but powerful closing tool for all Powersports sales professionals. The Profit Accelerator’s payment matrix empowers the customer and gives them the ability to choose a payment without discounting the unit. Plus, products such as extended warranties, GAP insurance, theft protection, and other trade-ins and offsets, etc. are automatically included in the worksheet. So this tool will effectively increase both the front-end and back-end profitability.
For more information on the Profit Accelerator, dealers can call 877-242-4472.
