Spectro Oils of America, based in Brookfield, Conn., has announced that Danielle Larrabee has been promoted from design director to marketing director. She will be responsible for all aspects of marketing Spectro’s products and brand name. Danielle was offered the position after long-time marketing director, Dave Willis, decided to retire. Dave was an instrumental part of the Spectro team.
"I’ve worked extremely hard to get where I am today, and I look forward to my years at Spectro in hopes that my addition will take Spectro to the next level. My designs are edgy, yet simple and effective with quality and customer satisfaction being very important to me, and to the long-term success of Spectro."
"We are pleased with Danielle’s performance at Spectro, and with her promotion to marketing director, we anticipate even better things. Danielle is producing world-class ads and brochures, and will help guide Spectro Oils into the future. We welcome her to her new position," said Rollin Karoll, vice president of sales.
Danielle has been with the company for two years as design director, and brings more than 13 years of experience in marketing and production, as well as an extensive graphic design background. She graduated with a certificate from the Hallmark Institute of Photography in Turners Falls, Mass., and has since worked for world-renowned photographer Mark Seliger, Ethan Allen photo studios and Gannett suburban newspapers. Her expertise is in reaching out to the prospective customer and creating a marketing plan towards each specific need.
Ralph Flanagan of Full Bore Cycle Lines USA states, "The immediate effect of Danielle Larrabee’s addition to the Spectro staff was the 2011 catalog for the entire Spectro product line. The catalog contains top-notch layout, photography, and the information is right at the customers’ fingertips. The Spectro Oils website also received significant upgrades made possible by Roy Monaro of Monaro Design and Danielle’s continuous efforts. New signage, new catalogs and a terrific new look for Spectro greatly enhances the award-winning history and current line of products from Spectro Oils of America. Thanks, Danielle."
