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FLY Racing Carbon Backcountry Mountain Technical Snowmobile Outerwear

Watch as Erin Beukelman, Polaris Factory rider, breaks down the many technical details that go into FLY’s Carbon Backcountry Mountain Technical Outerwear jacket and bib pant.

Giant Loop Snow Bike and Snowmobile Gear Line

Adventure proof packing and gear systems innovator, Giant Loop, continues to expand its powersports offerings with the most comprehensive made-in-USA snow bike and snowmobile gear line available for winter 2016-2017.

BRP Debuts All-New REV Platform and 850 E-TEC Engine

BRP recently presented a new snowmobile platform and a new engine together for the first time in 20 years during its semi-annual dealer meeting in Dallas. This new platform/engine combination, available on 2017 Summit mountain, MXZ trail performance and Renegade crossover models, pushes the limits of innovation and creativity to unmatched levels.

Arctic Cat To Invest $27 Million in Minnesota Operations

Arctic Cat Inc. plans to invest nearly $27 million in its manufacturing facilities in Thief River Falls and St. Cloud, Minnesota, resulting in the creation of approximately 50 jobs.

Wolf, Scanlon Assume P&L Responsibility for Snowmobiles, Slingshot Respectively

Polaris Industries Inc. has announced that the responsibilities of retiring Vice President of Snowmobiles and Slingshot, Mike Jonikas, will be divided between two roles. Chris Wolf, currently general manager, Snowmobiles, will be promoted to vice president of that business, and Craig Scanlon will fill the role of vice president, Slingshot.

BRP Unveils 2016 Ski-Doo Lineup, New Law Enforcement Can-Ams at Dealer Meeting

BRP introduced its 2016 Ski-Doo snowmobile line-up and special law enforcement edition Can-Am models at its semi-annual dealer meeting. The 2016 snowmobiles models include an adjustable ski, and expansion of new technologies and accessories.

OEM Update: Arctic Cat

Arctic Cat held its annual National Sales Meetings in Las Vegas in February. One big message at the NSM was how profitable Arctic Cat accessories, wearables and World Class Store strategies are, and how it also builds and maintains brand allegiance across the entire company spectrum.  The big news at the show was how Sheffield