Ultimax ATV UA Belts
Each Ultimax belt is designed for its specific application. Specially formulated compounds create a durable and dependable belt that provides optimum performance.
Autolite Powers Success at I-500’s 50th Anniversary Race
Autolite, a global spark plug brand, has announced its three sponsored snowmobiles all finished in the Top 6 at the International 500 Snowmobile Race in Sault Ste. Marie, Michigan. The 2018 I-500 marked the 50th Anniversary of the snowmobile race.
Ski-Doo Announces Two New 2018 Models and Next-Generation Rotax 600R E-TEC Engine
BRP solidifies its leadership position with the introduction of two new Ski-Doo snowmobiles and a next-generation Rotax E-TEC engine.
Polaris Launches Polaris Adventures Ride and Drive Program
Polaris Adventures was created after years of contemplating how to bring safe, memorable, vehicle-based adventures to a broader audience nationally.
Joe Rocket Introduces New SnowGear Line
Joe Rocket brand has announced an all-new SnowGear line featuring a full range of affordable, feature-rich snowmobile apparel.
FLY Snow Ignitor II Heated Glove
The Ignitor glove comes with a 7.4V lithium ion battery and controller with three heat settings and gauntlet adjuster.
Arctic Cat Recalls Snowmobiles For Possible Drive Clutch Failures
The snowmobile drive clutch can fracture and fragments can escape the snowmobile shielding, posing an impact hazard.
Pavement, Powder and Everything in Between
Textron Specialized Vehicles Welcomes Arctic Cat and Outlines the Future Just one day prior to Arctic Cat being bought by Textron Specialized Vehicles, Eric Mercer, the owner of Velocity Powersports in Victoria, Texas, made the tough decision to terminate the Arctic Cat line from his dealership. “If I knew that was going to happen I
BRP Celebrates 50th Anniversary of Lynx Snowmobiles and Unveils 2018 Lineup
BRP has unveiled its 2018 Lynx lineup. The 2018 Lynx snowmobile lineup is the 50th model year created by Lynx and is introducing the new Radien platform, the next generation of Rotax 850 E-TEC engine and the ultra-lightweight E-TEC engine starting system, SHOT.
2018 Polaris Snowmobile and Timbersled Lineup
Polaris has announced its 2018 model lineup featuring purpose-built snowmobile models built on the innovative AXYS platform. The company also is redefining the snow bike market with the introduction the all-new Timbersled ARO platform.
Textron To Purchase Arctic Cat In $247 Million All-Cash Deal
Arctic Cat Inc. announced it has signed a definitive merger agreement under which Textron Inc. will acquire Arctic Cat in a cash transaction valued at approximately $247 million, plus the assumption of existing debt.
Anticipating Improved Retail Sales in 2017
Our latest survey of powersports dealers indicates that the retail sales environment remained weak in November. The general theme in the marketplace is that consumer interest was focused on model year 2016 products with large incentives. While the amount of 2016 units on showroom floors were nearly depleted by month end on many models, we
