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Margins Remain Strong for Harley in Q2, Retail Sales Lower Than Expected 

Harley-Davidson reported that its second quarter retail motorcycle sales in the U.S. were down 9.3 percent compared to the year-ago quarter, with the overall U.S. industry down for the same period.

Suzuki Unveils Additional 2018 Motorcycles and ATVs

Suzuki recently unveiled the all-new 2018 RM-Z450, and mentioned that they would announce additional 2018 motorcycles and ATVs soon. Wait no more! The company has continued its strong new model push with these 2018 motorcycles and ATVs, offering performance, value and style for U.S. riders that include the following: The 2018 GSX-S1000 ABS and GSX-S1000F models

AJP Launches Online Purchase Program, Credits Dealers

AJP Motorcycles has announced the launch of its 2Easy 2Buy online motorcycle and accessory purchase program. According to the company, 2Easy 2Buy enables U.S. customers to purchase any AJP motorcycle of their choice on the website, then pick the bike up at the closest AJP dealer, or in some cases even have the motorcycle shipped directly.

Keanu Reeves’ Arch Motorcycle Partners with Swiss-Race Bike Manufacturer Suter

Arch Motorcycle Company has been named the exclusive North America importer and distributor of Swiss company Suter Industries’ racing motorcycles.

Shell and Ducati Renew Technical Partnership

Shell and Technical Partner Ducati recently announced an extension of their agreement for another three years. The move will take their iconic partnership past the 20-year mark, making it one of the most enduring and recognized in motorcycle racing.

Suzuki Set to Display New Models and Feature Demo Rides at Columbus AIMExpo

It will be the OEM’s fifth-straight appearance as the show makes its highly anticipated move to the Greater Columbus Convention Center in Ohio this September 21 – 24.

Ducati Celebrates Arrival of Limited Edition Ducati Diavel Diesel Motorcycle

Jason Chinnock, CEO of Ducati North America, and Stefano Rosso, CEO of Diesel North America, were in attendance to showcase the exciting result of the special partnership.

Kawasaki Celebrates 30th Anniversary of the MULE

Evolved from a simple napkin sketch to a purpose built two-seat utility vehicle, Kawasaki revolutionized the side-x-side utility vehicle segment with the introduction of the MULE 1000, 30 years ago.

Honda Announces 2018 Pioneer 1000 and 700 Side-by-Sides, Plus Four ATVs

American Honda has confirmed the return of two popular side-by-sides and four ATV models to the 2018 lineup. Headlining the announcement is the Pioneer 1000, which received major updates in 2017.

MV Agusta Introduces the Brutale 800 America

Celebrating the long history and relationship between MV Agusta and the USA, MV Agusta introduces the special edition 2017 Brutale 800 America. Based on the highly acclaimed new three-cylinder Brutale 800, the America edition pays tribute to the classic America range from the 1970s. To define the America, the MV Agusta design team wanted to

Harley-Davidson Considering Bid to Buy Ducati According to Report

According to a recent Reuters report, Harley-Davidson is considering making a bid to buy rival Ducati. The deal could be worth up to $1.67 billion. Several other groups are also preparing bids for the Italian motorcycle maker, which is being put up for sale by Volkswagen.

AIMExpo: SxS and ATV Exhibitors Will Have Big Presence in Columbus

More than 50 companies will fill the Greater Columbus Convention Center in Ohio from Sept. 21-24, making it the strongest showing of four-wheeled vehicles, accessories and gear yet seen at the industry’s premier motorcycle and greater powersports expo.