Shell and Technical Partner Ducati recently announced an extension of their agreement for another three years. The move will take their iconic partnership past the 20-year mark, making it one of the most enduring and recognized in motorcycle racing.
The new agreement will also see the launch of a brand new co-branded Shell Advance motorcycle oil – Shell Advance Ducati, available to select Ducati dealers this year, bringing all developments from the motorsport arena to owners of Ducati road bikes from their first ride and beyond, as service fills of Shell Advance motorcycle oil are introduced to the partnership for the very first time.
“Shell Advance motorcycle oil and Shell V-Power performance fuel have been instrumental in the success that Ducati Corse has achieved, aiding our race performance with improved speed and continued reliability. Our road bike customers have also benefited from this collaboration, with innovative products born on the track, designed to protect their Ducati engines and help them outride any challenge. We are glad to see the partnership extend a further three years in what I’m sure will prove to be another successful chapter in our long and illustrious history together,” added Claudio Domenicali, CEO of Ducati Motor Holding.
Shell and Ducati began their affiliation in 1999, with Shell supporting Ducati Corse in the World Superbike Championship, before the two later joined forces for the MotoGP World Championship. The partnership is one of the most successful in premier motorcycle racing, with over 150 race wins in total, and seven Riders’ World Titles in MotoGP (2007) and the World Superbike Championship (1999, 2001, 2003, 2004, 2006, 2008). All race bikes used by the Ducati Corse factory team in MotoGP run on special race formulations of Shell V-Power performance fuel, and Shell Advance motorcycle oil.
Ducati also chooses Shell Advance Ultra motorcycle oil as the first fill for every Ducati road bike that leaves its factory in Bologna, Italy. The new co-branded motorcycle oil, Shell Advance Ducati, will be available exclusively to select Ducati dealers starting this year.
