ATV/UTV Market Overview
Opportunity is Knocking [dropcap]T[/dropcap]he final 2015 sales numbers have just been tabulated by the Motorcycle Industry Council (MIC) and the result is… drum roll please… FLAT. Okay, no real surprise to the dealers in the trenches. At just under 730,000 units the grand total of motorcycle and ATV sales combined was actually up 2.2% over
Scot Harden and Cinnamon Kernes Join MIC’s PowerLily Gas Tank Mentoring Team
Scot Harden and Cinnamon Kernes have joined an elite team of mentors who will assist female powersports entrepreneurs in developing business plans and product pitch strategies to prospective business partners as part of the Motorcycle Industry Council’s PowerLily Gas Tank program.
Eric Anderson, Kris Odwarka and Jim Woodruff Elected to 2016/2017 MIC Board of Directors
Eric Anderson, Kris Odwarka and Jim Woodruff have been elected by the members of the Motorcycle Industry Council to serve on the 2016/2017 MIC Board of Directors. Paul Vitrano has been selected by Polaris Industries Inc. to be their representative on the MIC Board of Directors. This will be VROOM Network Founder & President Eric
More Female Riders Than Ever According to Latest Motorcycle Industry Council Owner Survey
Female motorcycle ownership is at an all-time high according to the latest data from the Motorcycle Industry Council. The MIC’s latest Motorcycle Owner Survey found that women account for 14 percent of all U.S. motorcycle owners, well up from the 8 percent reported in 1998.
Motorcycle Industry Council Guide to Buying or Selling a Used Motorcycle
Riders can find a great deal on a used bike at a dealership or in the hands of a private seller. However, buying a motor vehicle from a private seller has its pitfalls, and the Motorcycle Industry Council would like to arm buyers with some important tips.
First-Ever PowerLily Gas Tank Mentorship Program Created to Foster Powersports Entrepreneurs
PowerLily entrepreneurs with great ideas for new products and services will get help from the new Gas Tank mentorship program that will teach them how to create winning business plans that they will pitch, in-person, to influential leaders in the powersports industry.
MIC Acquires Marketplace Events’ Motorcycle Group and AIMExpo
The Motorcycle Industry Council board of directors has announced that the MIC has acquired Marketplace Events’ Motorcycle Group and AIMExpo. AIMExpo’s show personnel, sales staff and management, including Show Director Cinnamon Kernes and AIMExpo show creators Mike Webster and Larry Little, will form a new department within MIC titled “MIC Events.”
Motorcycle Industry Council Promotes Ty van Hooydonk to Vice President, Communications
The Motorcycle Industry Council has promoted long-time staff member Ty van Hooydonk to vice president, communications. Van Hooydonk has worked, and will continue to work, on the industry’s mainstream media and market expansion programs, including Discover Today’s Motorcycling.
Gear Up – A Way Of Life
[dropcap]T[/dropcap]he MIC’s new “Gear Up” launch is not a campaign – it’s the beginning of a movement! Not your average preachy public service messaging, this program is intended to reach out to the industry and riders alike with the goal of “self-improving” your level of gear selection… and reminding you to wear it every time
Motorcycle Industry Council’s Gear Up Every Ride Photo Contest
Gear Up Every Ride has launched a month-long photo contest starting May 1. The contest gives riders a chance to win nearly $10,000 in prizes in exchange for posting photos that embrace the Gear Up theme and including the hashtag #GearUpEveryRide on Instagram.
Motorcycle Industry Council Launches ‘Gear Up Every Ride’ Initiative
Gear Up Every Ride, a new initiative built around innovative ways of encouraging riders to use proper motorcycling apparel, is launching during May’s Motorcycle Safety Awareness Month. The program was designed by the Motorcycle Industry Council’s Rider Safety Committee.
The Motorcycle Industry Council Unveils Logo Makeover
The Motorcycle Industry Council (MIC) recently performed a slight makeover to its corporate branding with the unveiling of a new logo. The association says it is a more modern approach that shows its ongoing commitment to preserve, protect and promote motorcycling in the U.S.
