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BMW Motorrad USA Announces Pricing, Product Details for HP4 Race and C Evolution

The 2018 HP4 race bike will be a handmade dream come true for 750 enthusiasts, and the C evolution will initially be introduced in the U.S. as part of a pilot program.

BMW Motorrad Sets a New Sales Record for the Fifth Time in a Row

Compared to the previous year, deliveries increased by 9.5%. As of June 2017 a total of 88,389 vehicles (previous year: 80,754 units) were supplied to customers.

Irv Seaver Motorcycles

Customers as Friends and Family There are at least 50 bikes parked in the driveway. Many are new, some are old, mostly they are BMWs but some other brands also are thrown into the mix. The doors to the dealership are open, a hundred conversations about bikes are taking place and the man behind the

Virtual Reality Is Coming… And Your Dealership Is Going!

There are already several plays by start-ups to build online powersports dealerships that sell and finance motorcycles nationally rather than locally. A few are focused on pre-owned motorcycles, but we all know that pressure will eventually force a paradigm shift in the traditional franchised business model.

Shifting Gears (May): Printing All The News That Fits

Building a better mousetrap? Tucker Rocky has brought supply chain management specialist Dan Bradley onboard as VP of operations. In his new role, Bradley will apply his 25 years of experience with parts distribution facilities and logistics networks to stabilize and refine the company’s distribution operations, ensuring that dealers get the right part, at the

Are You A Change Agent?

The retail sector has been getting hammered lately. I’m not talking about just our segment, but the entire retail sector, especially in recreation industries like golf, camping, cycling, you name it and there’s a retail chain that has shut its doors recently.

BMW Motorrad USA Announces Pricing for 2018 R nineT Urban G/S

BMW Motorrad USA has announced that the 2018 Model Year R nineT Urban G/S – due to arrive in dealer showrooms by June – will have a MSRP of $12,995.00 (plus a $495.00 destination fee).

BMW Tops Pied Piper’s Benchmarking Study

Pied Piper Management Company LLC sponsored the Linkedin Motorcycle OEM Network on behalf of the group’s 20,000 members worldwide, and has passed along results from Pied Piper’s annual industry benchmarking study measuring how effectively U.S. motorcycle dealerships help shoppers become buyers.

BMW Motorrad Announces the New HP4 RACE

With the new HP4 RACE, BMW Motorrad presents a purebred racing bike in a production run of 750. It is individually crafted by a small, highly specialized team, ensuring the very highest level of quality.

Long Beach BMW Motorcycles Becomes First BMW Dealer to Offer Virtual Reality Experience

Long Beach BMW Motorcycles is now offering the first BMW Virtual Reality Experience in its Long Beach showroom, providing new and old riders alike the opportunity to take a virtual test ride on a variety of BMW motorcycles.

BMW Motorrad USA EnduroGuard Suit

The EnduroGuard suit is a professional, waterproof adventure suit with a new cut, new material, new colors and new features that satisfy the wish list of men and women seeking maximum functionality, safety and comfort while navigating roads less traveled.

Matte Black BEEMER 1000 Chronograph for BMW S 1000 RR Fans

The BMW S 1000 RR, in the English-speaking world, is affectionately known as the ‘Beemer 1000’. BEEMER1000.com has developed an exclusive matte black chronograph mirroring the design of the fastest superbike in its class for all riders and fans of the BMW S 1000 RR.