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BMW Announces Pricing for the 2017 R nineT Scrambler

BMW Motorrad USA has announced pricing for the all-new BMW R nineT Scrambler, which arrives to dealer showrooms this month. The long-awaited classic, yet customizable, newest member of BMW Motorrad’s Heritage line-up will be offered at a MSRP of

Unique BMW Goes On Display at Sturgis Museum

The newest exhibit at the Sturgis Motorcycle Museum is called “Main Street” commemorating motorcycling’s timeless role in reaching the mainstream. To help the Museum “Honor the Ride” BMW Motorrad has brought a unique concept bike dubbed the R 5 Hommage, straight from Europe for an exclusive U.S. debut.

BMW Motorrad USA Joins Panel Supporting Women Riders at Sturgis

Sarah Schilke, National Marketing Manager, BMW Motorrad USA, will be among a panel of leaders representing a broad cross-section of women in the motorcycle industry at the Sturgis Buffalo Chip’s 2016 Biker Belles symposium, Tuesday, August 9.

BMW Atacama Adventure Luggage System

BMW Motorrad USA has introduced a new concept in on-board luggage and personal storage for the growing number of adventure riders exploring roads less traveled. Intended primarily for use when riding BMW GS-model motorcycles off-road, the Atacama Adventure Luggage System provides more flexibility when piloting expert-level, back-country trails as well as continuing the expedition off the bike.

BMW i Ventures Invests in Rever Moto

BMW i Ventures has announced a strategic investment in Rever Moto, Inc., a motorcycle-­focused mobile and technology company who aims to bring big data to the motorcycle industry.

Touratech Fork Cartridge Conversion

After years of research and development and months of testing, Touratech is introducing the Fork Cartridge Conversion for the BMW F800GS and F800GS Adventure.

BMW F 700 GS Demo Rides Available for Sisters’ Centennial Motorcycle Ride Participants

Participants in the upcoming Sisters’ Centennial Motorcycle Ride have the opportunity to try out the 2016 BMW F 700 GS adventure bike for a full or half-day demo ride. Riders who donate $50 or more to the charities benefitting from the event can have their own bike trailered while they try out the versatile new lightweight, low suspension adventure machine.

BMW Riders Who Register for Sisters’ Centennial Ride by June 15 to Receive Free Gift

BMW riders who register to participate in a leg or the whole route of the upcoming Sisters’ Centennial Motorcycle Ride by June 15, will receive a free gift from the BMW Motorcycle Owners of America.

BMW Motorrad USA to Sponsor Sisters’ Centennial Motorcycle Ride

BMW Motorrad USA will be the title sponsor of the Sisters’ Centennial Motorcycle Ride, a cross country motorcycle adventure for women. BMW Motorrad USA will provide motorcycles for the ride organizer and staff, and BMW North America will provide X5 chase vehicles and a 7 Series photography-equipped vehicle along the entire route.

BMW Motorrad to Sponsor Handbuilt Motorcycle Show

BMW Motorrad USA will be the title sponsor of the third annual Handbuilt Motorcycle Show, April 8-10, in Austin, TX. Hosted by Revival Cycles, the event features approximately 150 custom motorcycles from the best builders in the world, alongside original artwork, in a historic downtown warehouse.

ZTechnik VStream+ Windscreens for BMW S1000XR

VStream windscreens are effective because the patented shape and three-dimensional contours push turbulent wind out and away from the side of the rider’s head, reducing turbulence and irritating wind noise.

BMW Motorcycles of The Woodlands

BMW has expanded its brand in the Lone Star State with the opening of BMW Motorcycles of The Woodlands. The dealership, located at 198 Ed English Drive in Shenandoah, Texas (just off Interstate 45), offers a complete line of new and pre-owned BMW motorcycles, parts, accessories, apparel and service capabilities.