BMW Motorrad Sets a New Sales Record for the Fifth Time in a Row

Compared to the previous year, deliveries increased by 9.5%. As of June 2017 a total of 88,389 vehicles (previous year: 80,754 units) were supplied to customers.

BMW Motorrad sold more motorcycles and maxi scooters in the first half of 2017 than ever before. Compared to the previous year, deliveries increased by 9.5%. As of June 2017 a total of 88,389 vehicles (previous year: 80,754 units) were supplied to customers.

Stephan Schaller, general director of BMW Motorrad said, “For all of us at BMW Motorrad it is a great pleasure and a confirmation of all our efforts that our customers continue to show us that we are on the right track with our model initiative.”

In the US, the company achieved an increase of 3.8% with 7,157 units in the first six months of the year. But the strongest growth was seen in the European markets for the first half of 2017.

Deliveries increased in France (9,447 units / previous year 7,790 units), Italy (9,099 units / previous year 7,912 units), Spain (5,573 units / previous year 5,133 units) and UK/IE (5,410 units / previous year 4.746 units). Overall around 12.9% more vehicles were delivered in Europe including Germany than in the previous year.

The South American market in particular is showing considerable growth potential for with a dynamic increase in sales. As compared to the same period the previous year, deliveries increased by 16.3% to 8,306 units. Sales in China were also significantly higher than in the previous year (2,836 units / +18.8%).

The German motorcycle market remains the single biggest market for BMW Motorrad. With 14,461 units sold, BMW Motorrad boosted sales by another 4.9% .

The highest-volume BMW Motorrad model series traditionally is the R Series. The motorcycles equipped with the hallmark BMW boxer engines, achieved a sales share of 49,240 units in the first half of 2017. The two travel enduros R 1200 GS and GS Adventure lead the ranking list of the BMW Motorrad top sellers.

The R 1200 GS alone achieved a sales plus of 17.3% with 17,159 units sold in the first half of 2017 and was able to expand its dominant position in the big travel enduro segment even further.

The sports-oriented BMW S Series with the S 1000 RR Supersports Bike, the S 1000 R Power Roadster and the S 1000 XR Adventure Bike are a key pillar in the BMW Motorrad model range in 2017, with 12,763 S models delivered worldwide.

A further key factor for BMW Motorrad’s success in the first 6 months is the R NineT family which now includes 5 models. The latest member of the popular heritage family, the R NineT Urban GS, was launched in June.

The South American market is showing high demand for the 310 GS. The smallest member of the GS family is ideally suited for dense city traffic and also for riding on unsurfaced roads outside urban areas.

The HP4 RACE will be already be available in September. The concentrated package of state-of-the-art technology, finest motorsport components and unique carbon fibre parts sets new standards in the Supersports segment. This special edition is limited to 750 units guaranteeing highest-level exclusivity for its owners.

The new K 1600 B, with its silky-smooth 6-cylinder engine, rounds off the list of new models for 2017. These will be delivered to U.S. customers in August and European customers in Sept.

“With a plus of 9.5 % after the first six months, we are well on track to set a new sales record at the end of this year,” says Timo Resch, head of sales and marketing of BMW Motorrad. “We will not be letting up in the future and will do everything in our power to remain the benchmark in the premium motorcycle segment.”

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