Understanding Apparel Construction Techniques
In April of this year Motorcycle Industry Council members launched Gear Up Every Ride, a new initiative encouraging motorcyclists to wear proper riding apparel. The initiative is good for riders and no doubt good for the industry.
Held USA Warm-Weather Apparel
Held USA has a variety of gear solutions for staying both safe and cool in the warm summer months. Details such as Gore-Tex 3-layer technology and Dyna Mesh fabric combine to provide premium options for warm-weather riding.
Schuberth and Held Women’s Apparel
Schuberth North America has female motorcyclists covered, offering head-to-toe protection for riders who insist on premium quality, safety and fit. Schuberth helmets and Held jackets, pants, gloves and boots give women multiple options for gearing up this summer.
Held USA Renews Partnership with Penguin Motorcycle Racing School
Held USA has renewed partnership with Eric Wood and Penguin Roadracing School. The instructors will be outfitted with Held’s Titan Evo, Phantom II and waterproof Race-Tex motorcycle gloves. Students of the school will also be able to test the gloves on the track. “We are very pleased to renew our partnership with Held USA and
Apparel University Part II
It’s a fact that the most successful dealerships are good at PG&A sales as well as selling units. In today’s hurry-up world it’s natural to gravitate towards the easy solutions to turn a profit. The expedient approach, however, might not always be the best one for serving customers, and ultimately it may not be the
Selling to Women
More women than ever are learning to ride and purchasing motorcycles. We’re the fastest growing segment of the marketplace, and we’re tooling down the road in record numbers.
Apparel University
Merchandising Success for All Markets
OEM Update: Arctic Cat
Arctic Cat held its annual National Sales Meetings in Las Vegas in February. One big message at the NSM was how profitable Arctic Cat accessories, wearables and World Class Store strategies are, and how it also builds and maintains brand allegiance across the entire company spectrum. The big news at the show was how Sheffield