Yamaha and Factory Effex Inc. Expand Licensing Agreement
Yamaha Parts and Accessories, a division of Yamaha Motor Corporation, U.S.A., has announced the expanded collaboration with apparel & accessory manufacturer, Factory Effex to deliver an expanded line of industry leading, custom crafted apparel and motorcycle accessories for Yamaha owners.
AXO MX Socks
AXO has announced the release of five new colorways of quality MX socks. Made of high quality materials, these new colors include a patriotic Flag, a fun Emoji pattern, race-themed Checkered, and two vibrant Leopard colorways.
Apparel Pro: Jeans
Levi Strauss & Co. made the first blue jean in 1873. While blue denim existed before the jeans company, Strauss’ idea was to make a pair of blue denim work pants that wouldn’t fall apart easily, putting metal rivets at points of strain. They were an instant hit. Seventy years later Wrangler jeans came on
Malcolm Smith Racing 2017 Collection
The 2017 Malcolm Smith Racing collection has you covered head to toe. The latest riding gear, including boots, gloves, goggles, pants, jerseys, jackets and helmets is featured in the new 140-page 2017 MSR Catalog.
Apparel Pro: Commuter Gear
Motorcycle clothing is becoming the trendy chic apparel to wear in urban settings.
Apparel Pro: Vintage Gear
For nearly two years I’ve been planning a cross-country event for women riders called the Sisters’ Centennial Motorcycle Ride.
Whiskey Grade
Located in the bustling neighborhood of Ohio City just outside of downtown Cleveland, Ohio is home base for Whiskey Grade, a moto fashion and fuel-inspired apparel store.
MTA Distributing Expands Touring and Adventure Line with Olympia Moto Sports Gear
MTA Distributing recently announced an exclusive distribution agreement with Olympia Moto Sports Gear. The new agreement gives MTA a premium line of touring and adventure apparel that dealers will be able to stock immediately. “MTA dealers will now have the opportunity to purchase a complete apparel line that is rider focused with uncompromised quality and features,” said MTA’s
Roland Sands Designs Honcho
The Honcho combines the best features of a leather jacket with a traditional denim riders vest. The Honcho will keep you warm when it’s cold and stylish when the weather heats up.
Honda X Spidi Technical Apparel Line
Spidi has announced its forthcoming collaboration with Honda to develop the Honda X Spidi technical apparel collection. The first Honda X Spidi line, dedicated to the new CRF1000L Africa Twin, will be available at Honda dealers in several countries worldwide, starting Spring 2016.
The Art of Upselling Helmets
Motorcycle helmets are the bread and butter of motorcycle apparel sales. Helmets are an easy sell; every dealership stocks them, and customers that mosey in the door asking for them generally walk out carrying one. Wouldn’t it be great, then, if you could make a significant improvement to the dealership’s bottom line just with a little upsell?
Risk Racing VENTilate MX Gear
Risk Racing has announced the introduction of its new VENTilate Motocross riding gear. VENTilate gear utilizes the same advanced manufacturing techniques, durable materials and ergonomic cut that made the Vector Gear so resilient and comfortable.
