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Second Annual BlueRibbon Coalition Christmas Auction Live on eBay

BRC says that thanks to its supporters, bidders and donors, they are making good progress toward more trail-saving. The coalition has some nice items that you can bid on live on eBay.

Girls Just Want to Have Fun

Host an event, gain a client

National Switchgear Signs as 2011 AMA Supercross Team Primary Sponsor

National Switchgear Systems (NSS), an electrical service provide, recently announced that they have stepped up to become the primary sponsor for Shea Racing 2011 Monster Energy AMA Supercross series. Officially, the team will be known as Violation1.com/Shea Racing/NationalSwitchgear.

Two-Wheeled Therapy

There’s a lot going on at Iron Horse Motorcycles. People are looking at bikes for sale, phones are ringing, the parts counter is busy and riders are leaving their bikes for service. It’s a pleasant, steady buzz, not a high-pressure frenzy, and while that energy vibe is partly due to southern hospitality and a location-based motorhead mentality, it also comes straight from the top.

Persuasion Power

15 ways to get a customer to sign on the dotted line

The Women’s Evolution

Attract And Retain Today’s Booming Female Ridership

Gateway Cycles

If your shop is within 100 miles of Gateway Cycles in Mount Sterling, Ky., Carl Rosania may be taking your customers, but, don’t worry, he isn’t doing anything underhanded. On the contrary, Rosania is simply living by the Golden Rule. Supporting racers and charity events has made him one of the top six Kawasaki dealers

The Harley King

Bruce Rossmeyer’s Journey from New Jersey to the Nation’s Number One Dealership

Vintage Marketing: Old Bikes Build New Business

If you ride your restored bevel drive Ducati, Panhead Harley or Black Bomber Honda on a regular basis, you are probably used to being mobbed at gas station stops and motorcycle hangouts. A nice looking vintage bike just naturally stops traffic. “I was going to a military vehicle meet,” explains Robin Markey, partner in Bob’s

More Than A Free Lunch

In this installment, the guys agree that year-round event marketing is key to gaining new customers and building lasting relationships with your loyal followers.

Inside the Industry

S&S to celebrate 50th . . . BMW buys Husky . . . Electric UTV