Ride On to the Longfellows Annual Motorcycle Gathering at Chopper Flats

“If it ain't long, it’s wrong.”

Get ready to rev those engines and hit the open road as the Longfellows, the legendary annual motorcycle gathering, returns to Chopper Flats near Sturgis, South Dakota. This thunderous event, a must for custom-bike enthusiasts, is slated to take place on Tuesday, Aug. 8, 2023, starting at 10 a.m. sharp.

Every year, the Longfellows ride in style, roaring into action on the Tuesday during the iconic Sturgis Motorcycle Rally in August. It’s a celebration of camaraderie, artistry and sheer love for the two-wheeled wonders that unite us all.

At Chopper Flats, located at 19484 Hwy 79, Vale, SD 57788, the Longfellows offer a unique opportunity for riders with custom bikes to gather, swap stories and share their passion with like-minded enthusiasts, industry legends and revered custom builders. There’s no entrance fee, and parking is free, so saddle up and join the event.

This year’s gathering promises to be bigger and better than ever. Longfellows is thrilled to announce the unveiling of its brand-new replacement building, designed to take your custom bike experience to the next level. On display, you’ll find two extraordinary exhibits: Rick Fairless and a breathtaking showcase of Sugar Bear’s captivating history. Witness never-before-seen historical photos, revealing the rich legacy of choppers that will ignite your imagination.

Fuel up with mouthwatering eats at the full outdoor kitchen, serving up delectable breakfast, lunch and dinner options for the hungry masses. And for those craving something cool, indulge in Longfellows’ famous “Shaved Ice” while savoring the view of the bikes roaring past.

On “Sturgis Tuesday,” Aug. 8, 2023, from 10 a.m. to 6 p.m., the Longfellows invite bikes of any length to join the roaring fun. Share the thrill of custom bikes, connect with icons, builders and fellow enthusiasts as we revel in the sights, sounds and spirit of freedom that only the open road can provide.

Experience the unmatched view from Chopper Flats — where you can witness the breathtaking spectacle of bikes rolling for almost a mile, all while taking in the awe-inspiring beauty of Bear Butte Mountain and the Black Hills in one spectacular spot.

Chopper Flats awaits, so mark your calendars, rally your crew and gear up for the event of a lifetime at Longfellows 2023. 

For more information, visit www.sugarbearchoppermuseum.org or contact us at (605) 499-8256.

You May Also Like

Bridgestone Motorcycle Products Team Announces Organizational Changes

Jim Dowell has been promoted to national sales and racing program manager and Caleb Houser to senior manager of channel sales.


The Bridgestone Motorcycle Products team announced two strategic organizational changes in the U.S. and Canada that will allow for additional levels of flexibility and responsiveness to customer and market needs.

First, Jim Dowell has been promoted to the newly created role of national sales and racing program manager for Bridgestone Motorcycle Products in the U.S. and Canada. With this promotion, Dowell will lead the sales team and racing efforts. Dowell’s primary responsibilities include developing and executing strategic sales plans, growing market share and optimizing profitability. Dowell joined Bridgestone nearly six years ago as senior manager of channel sales for motorcycle products. During his tenure with the company, Dowell has consistently been recognized for his dedication and performance, even earning the prestigious Bridgestone President’s Club Award in both 2020 and 2023 for outstanding sales. Dowell will report to Jared Williams, general manager for Bridgestone Motorcycle Products in the U.S. and Canada.

Segway Powersports Launches Segway Factory Racing

In an effort to usher in a new generation of competitive off-road racing enthusiasts, Segway Powersports launches Segway Factory Racing.

Segway Factory Racing
Hanx For Our Troops, Harley-Davidson Partner for Veterans

Harley-Davidson partners with HANX For Our Troops to support veterans through coffee sales, limited-edition merchandise and more.

Rabaconda Opens Canadian Fulfillment Center

Rabaconda is set to offer free shipping and faster delivery times for Canadian orders of its tire changing tools and accessories.

Turn 14 Distribution Appoints Powersports Marketing Manager

Turn 14 Distribution appoints Nashona Haldane as Powersports Marketing Manager with over 20 years of experience.

Other Posts
Honda Enhances Real-Time Dealership-Inventory Website Feature

The new Honda feature enables quick, transparent access to dealer inventory.

MAP Services Corp. Adds 14 New Brands

MAP Services Corp. offers advanced seller identification and policy adherence monitoring, providing valuable insights for clients.

MAP Services
Charlie Hadayia Jr. Returns to S&S Cycle

With his industry experience and proven track record, Charlie Hadayia’s return aims to drive growth, innovation and market expansion.

Indian Motorcycle Brings Challenger RR, FTR750 to Goodwood

Experience the power of King Of The Baggers and American Flat Track racing as these iconic bikes take on the famous hill climb.