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AMA Pro Racing Announces AFT AdventureTrackers Regulations

Adventure bikes are supremely versatile machines, so these rules have been constructed to showcase the inherent capabilities of the bikes when piloted by professionals.

AFT racer
Sturgis Motorcycle Museum Announces 2024 Inductees to Hall of Fame

The Hall of Fame Class of 2024 is notable for its deep roots in the culture of motorcycling.

Sturgis Museum and Hall of Fame banquet
Sturgis Motorcycle Museum and Hall of Fame Names New Executive Director and Board Members

Heidi Haro has been named executive director.

Heidi Haro
Iconic Buffalo Chip Bringing the Spirit of the Chip to AIMExpo 2024

The Spirit of the Chip will come to the 2 Wheel Custom Showcase.

AIMEXPO logo 2024
Spirit of Sturgis TT: Progressive American Flat Track Hits the Streets for a Historic Debut on Aug. 11, 2024

America’s original extreme sport takes over downtown Sturgis streets for the final day of the 84th City of Sturgis Motorcycle Rally.

Sturgis Motorcycle Rally, SD
MotoDoffo Wines Unveils ‘Gran Bianco’ Wine at Sturgis Motorcycle Rally

The white wine blend pays homage to women riders and features Karlee Cobb on the label artwork.

Gran Bianco wine
Kuryakyn, Twin Power, Speed and Strength, and River Road to Showcase Gear and Accessories at Sturgis

Each of the brands will highlight its most popular products and showcase new additions.

Twin Power, Kuryakyn
Ride On to the Longfellows Annual Motorcycle Gathering at Chopper Flats

“If it ain’t long, it’s wrong.”

Longfellows, Sturgis, Sugar Bear
Moto Morini Brings Demo Tour to Sturgis

Moto Morini will be located at the CrossRoad.

Moto Morini Demo Tour
Dakota Lithium to Launch New Line of Motorcycle Batteries at Sturgis

Dakota Lithium has designed a lifetime battery solution for motorcycle enthusiasts.

Dakota Lithium logo
MotoDoffo Wines Named the Official Wine of The Sturgis Buffalo Chip

Rallygoers will be able to meet the Doffo family and try the moto-inspired wines during the 2023 Sturgis Rally.

MotoDoffo, Sturgis Buffalo Chip