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Pro Armor Announces Partnership with Dan Adams

Pro Armor is eager to announce its newest partnership with Dan Adams, his NXT LVL Riding Clinics and NXT LVL Brand. Dan has been a professional snowmobile rider since his late teens and through his NXT LVL Riding Clinics, he teaches snowmobilers from all over the world the fundamentals of off trail mountain riding. As one of the top athletes in the world of mountain and backcountry snowmobiling, Dan has a wealth of experience, product knowledge and innovative ideas to bring to the new Pro Armor portfolio of snow accessories.

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“Bringing Dan on board is a huge win for Pro Armor and gives us an expert in the community to help guide better product design and testing, ultimately leading to better solutions for backcountry riders,” said Andy Kroll, President of Pro Armor.

The partnership with Dan will integrate product development and design with the highest levels of testing and validation. Expect a premium line of co-branded accessories featuring Dan’s NXT LVL brand tied in with Pro Armor Snow.

Dan is looking forward to getting things started in a fast-paced environment, stating that “partnering with the team at Pro Armor allows me to support what I see as a premium aftermarket brand breaking into the snow industry at full throttle. I am excited to lend my experience in helping build the highest quality of snow accessories through product design and development.”


Check out to learn more about this new and exciting venture from the leaders in premium and customized powersport aftermarket accessories.

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