Pro Armor Announces Partnership with Chris Burandt

Pro Armor is excited to announce its newest partnership with Chris Burandt. From growing up on snowmobiles to pushing boundaries in the backcountry, Chris has truly seen and excelled at everything that can be done on a sled. By means of his extensive career and on-snow experience, Chris lends his immense product knowledge and innovative

Pro Armor Announces Partnership with Dan Adams

Pro Armor is eager to announce its newest partnership with Dan Adams, his NXT LVL Riding Clinics and NXT LVL Brand. Dan has been a professional snowmobile rider since his late teens and through his NXT LVL Riding Clinics, he teaches snowmobilers from all over the world the fundamentals of off trail mountain riding. As

Pro Armor Announces Partnership with Matt Entz

Pro Armor is pleased to announce its newest partnership with Matt Entz. Matt has a lifelong passion for snowmobiling and has successfully translated that into a professional career as a rider and instructor. Enjoying mountain riding from a young age, Matt has the experience to lend product knowledge and innovative ideas for development to the

Pro Armor Announces Expansion into the Snow Accessory Market

“Every ride has a story.” Pro Armor’s brand promise does not, and should not, limit the brand to any one rider community.  Pro Armor is well positioned to enhance riders’ adventures – in any climate, any terrain, and any vehicle – with custom, purpose-built style and performance accessories to help make every ride truly one-of-a-kind.

ARGO Brings Aboard Joel Hallstrom as Product Manager

He will work with multiple groups on product development, channel strategies and promotions.

Stage 8 Partners with Contingency Connection for 25th Year

Stage 8 will offer product support to grassroots racers.

Wössner Pistons Strengthens U.S. Team with New Powersports Industry Specialists

Wössner has chosen to add two powersports industry specialists to its U.S.-based team to help lead the way.

Wossner Specialists
Polaris Partners with Battlefield 2042

The partnership gives gamers a virtual off-road experience.

Battlfield 2042
ATV and UTV Market Expected to Reach $11.95 Billion by 2027

This market was one of the few to grow during the pandemic.

Yamaha Introduces Remaining 2022 Model Lineup

Inspired by Yamaha’s legendary racing heritage, the new XSR900 represents a significant advancement in both performance and style.

Yahama XSR900
MIC Bankcard Kickstarts Funding for Market Expansion and Expands Benefits for Members

The MIC’s market expansion initiative is an integrated program aimed at inspiring and supporting new and returning riders.

Lonski and Associates, LLC Expands with Industry Specialist

Lonski and Associates, LLC announces the addition of dealership process and performance expert, Forrest B. Flinn, to the marine, motorcycle and powersports staffing agency.