fbpx

Powersports Market Enters Summer On A High Note

June is traditionally the month where Black Book sees the highest values in the powersports wholesale market as summer is officially underway, and motorcycles, scooters and watercrafts are in high demand.

June is traditionally the month where Black Book sees the highest values in the powersports wholesale market as summer is officially underway, and motorcycles, scooters and watercrafts are in high demand. The normal pattern is for values to peak right around the Fourth of July, with a gradual decline starting immediately after. Black Book brings this up because June normally sees rather substantial increases in value from May, but that is not the case this month. While values are up nearly across the board, it is by modest amounts in most cases. This raises the question: will values peak as usual in early July, or will they perhaps increase a bit more next month?

The biggest movers this month are the water-based segments; the jet boats are up 3.0% and personal watercraft are up a touch less at 2.7%. Closely following these two are the off-road and street bike segments, each up a little less than 2%.

The cruisers are a bit of a mixed bag, with the metric models lagging behind the domestics. Metric units are up 0.7%, while the domestic V-Twins are up 1.4%. Within the domestics, the entry level bikes continue to be exceptionally strong, with some models rising by nearly 4%, and this month the touring bikes have made some additional gains, rising roughly 1.8% on average.

“As we near the high point of the year for the powersports market, values are up nearly across the board, but by fairly modest amounts in most segments this month,” said Scott Yarbrough, senior analyst of motorcycle and powersports.

Link: Black Book

You May Also Like

Maximize Every Sale With F&I and PG&A

This recorded AIMExpo education track discusses how the bike is just the start of the sale.

MPN F&I panel, AIMExpo 2024

At AIMExpo 2024, Greg Jones, content director for MPN, moderated the finance and insurance (F&I) panel in MPN's Dealer Excellence education track. The panel consisted of Jason Duncan, McGraw Powersports; JD Baker, Protective Asset Protection; John McFarland, Lightspeed; and Zachary Materne, Apiar Commercial Risk Management.

In this session, Jones and the panel discuss how to maximize every sale beyond the bike with F&I and parts, gear and accessories (PG&A). The panel advises on best practices, how to make the purchase process more exciting, how to utilize technology in this process and more.

Elevating Your Sales Game Through Parts Packaging

Breaking down the art and science of a well-designed, customer-focused, profit-friendly parts package.

Unleash Your Experts: How to Be a Long-Tail Resource for Powersports Enthusiasts

Closing deals and providing service are a dealer’s bread and butter, but your dealership has far more to offer.

dealership employees
Building a Growth Stategy With a Powersports Playbook

Success isn’t a fluke, and it’s not luck. It’s a strategy.

Fostering an F&I Culture That Sells

Dealership success hinges on the ability to cultivate a strong F&I culture.

Other Posts

Increasing Profits Through Accessorizing

Go out and find the units to dress up — there’s lots of extra profit to be made.

Q&A: Powersports Consumer Sentiment Forecast for 2024

Consumers aren’t delaying purchases because of the economy, but they’re still looking for deals.

motorcycle, money, wallet, consumer, customer
Dealers Win This Election Year Regardless of Outcome Says EFG Companies

Through all 46 presidencies to date, the U.S. economy has continued to grow.

U.S. election, ballot, voting
Nothing But Good Vibes at Santa Barbara Motorsports

Santa Barbara Motorsports is working to make every door swing count.

Santa Barbara Motorsports