Connect with us
Close Sidebar Panel Open Sidebar Panel

Business Management

Powersports Market Enters Summer On A High Note

June is traditionally the month where Black Book sees the highest values in the powersports wholesale market as summer is officially underway, and motorcycles, scooters and watercrafts are in high demand.

Advertisement

June is traditionally the month where Black Book sees the highest values in the powersports wholesale market as summer is officially underway, and motorcycles, scooters and watercrafts are in high demand. The normal pattern is for values to peak right around the Fourth of July, with a gradual decline starting immediately after. Black Book brings this up because June normally sees rather substantial increases in value from May, but that is not the case this month. While values are up nearly across the board, it is by modest amounts in most cases. This raises the question: will values peak as usual in early July, or will they perhaps increase a bit more next month?

Advertisement
Click Here to Read More
Advertisement

The biggest movers this month are the water-based segments; the jet boats are up 3.0% and personal watercraft are up a touch less at 2.7%. Closely following these two are the off-road and street bike segments, each up a little less than 2%.

The cruisers are a bit of a mixed bag, with the metric models lagging behind the domestics. Metric units are up 0.7%, while the domestic V-Twins are up 1.4%. Within the domestics, the entry level bikes continue to be exceptionally strong, with some models rising by nearly 4%, and this month the touring bikes have made some additional gains, rising roughly 1.8% on average.

“As we near the high point of the year for the powersports market, values are up nearly across the board, but by fairly modest amounts in most segments this month,” said Scott Yarbrough, senior analyst of motorcycle and powersports.

Link: Black Book

Advertisement
Click to comment
Connect