Hail to the Chief: 2015 Indian Chief
You may have already noticed what Polaris has done with its acquisition of one of the most iconic brands in American motorcycling. By nearly all accounts, Indian is BACK, BABY (said with more emphasis if it’s in a George Costanza tone)!
Crashing Shoei’s Top Secret Hornet X2 Pre-Launch Party
A couple days before the North American premier of Shoei’s newest helmet at the International Motorcycle Show in Washington, DC, a “top-secret” pre-launch press event was held in the wilds of Southern California… literally.
Held USA Renews Partnership with Penguin Motorcycle Racing School
Held USA has renewed partnership with Eric Wood and Penguin Roadracing School. The instructors will be outfitted with Held’s Titan Evo, Phantom II and waterproof Race-Tex motorcycle gloves. Students of the school will also be able to test the gloves on the track. “We are very pleased to renew our partnership with Held USA and
Beta USA Named Title Sponsor of Beta AMA National Dual Sport Series
One of the fastest-growing brands in off-road racing and riding has signed on as the new title sponsor for the country’s largest and longest-running dual sport series, the Beta AMA National Dual Sport Series. “In recent years, Beta USA has become a major player in all aspects of off-road racing and recreational riding in the
Building Community At Your Dealership
Building community is not a new concept for motorcycle dealers, yet very often it is overlooked as a way of increasing sales. While “community” itself is an intangible concept, for many successful dealerships it’s part and parcel of generating happy customers as well as a solid sales base.
Mustang Seats For British Bikes
Mustang Seats, LLC now offers a range of replacement seats and accessories for the Triumph America and Speedmaster. Engineered to improve the ride quality, Mustang’s seats also flow with the long, low lines of this pair of air-cooled parallel-twins. “The classic low-rider look is equally at home on either side of the pond,” says Mustang
Beta USA will be Title Sponsor for Beta AMA National Dual Sport Series
One of the fastest-growing brands in off-road racing and riding has signed on as the new title sponsor for the country’s largest and longest-running dual sport series, the Beta AMA National Dual Sport Series. “In recent years, Beta USA has become a major player in all aspects of off-road racing and recreational riding in the
Honda’s Grom Returns for 2015 with New Colors
Honda announced that its Grom will be offered in two additional colors for its second model year in the manufacturer’s lineup. For 2015, yellow and pearl white options join the popular red and black versions that were available in its successful debut model year, with all variants getting a new graphic treatment on the tank
Zero Motorcycles Carries Strong Momentum into 2015
Zero Motorcycles, a global leader in the electric motorcycle industry, announced that the California company finished 2014 with record sales and is poised for dramatic growth in 2015. While the brand continues to gain traction with motorcycle enthusiasts in North America and Europe, Zero has rapidly expanded into international markets by adding seven new distributors
Yamaha Outdoor Access Initiative Awards Third Quarter GRANTs
Yamaha Motor Corp., U.S.A. announced it has contributed more than $40,000 in critical cash and equipment to five local riding groups to support OHV access in their respective areas. The awards – part of Yamaha’s Outdoor Access Initiative third quarter funding cycle of GRANTs (Guaranteeing Responsible Access to our Nation’s Trails) – coincided with the
Polaris RZR to Sponsor UTV World Championship
Polaris has announced that Polaris RZR will be the title sponsor of the first-annual UTV World Championship, to take place in Laughlin, Nevada, February 19-21. This new event will feature two world championship UTV races including a Best In The Desert Championship points race, and a short course / motocross style Production UTV Championship race.
Yamaha Outdoor Access Initiative Awards Third Quarter GRANTs
Yamaha Motor Corp., U.S.A. announced it has contributed more than $40,000 in critical cash and equipment to five local riding groups to support OHV access in their respective areas. The awards – part of Yamaha’s Outdoor Access Initiative third quarter funding cycle of GRANTs (Guaranteeing Responsible Access to our Nation’s Trails) – coincided with the
Polaris RZR to Sponsor UTV World Championship
Polaris has announced that Polaris RZR will be the title sponsor of the first-annual UTV World Championship, to take place in Laughlin, Nevada, February 19-21. This new event will feature two world championship UTV races including a Best In The Desert Championship points race, and a short course / motocross style Production UTV Championship race.
SpeedMob’s Eight Days of Giveways
SpeedMob’s first annual “Eight Days of Giveaways” promotion will launch Thursday, December 4th. Each weekday until December 15th, SpeedMob will be giving away premium brand gifts, with the grand prize of an Airoh Aviator 2.1 Rockstar helmet signed by Pro Motocross Champion Jason Anderson. SpeedMob will kick off the Eight Days of Giveaways with one
Kawasaki Partners with UPS for Parts and Accessories Distribution
Kawasaki Motors Corp., U.S.A. has announced that as part of its corporate initiative to strengthen its business operations, it has entered into an agreement with UPS to handle parts and accessories warehousing and distribution operations. The company’s agreement with UPS will provide Kawasaki with industry-leading supply-chain management capabilities. Improved technology, automation and inventory efficiencies will
DX1 Joins Leading Technology Products at Microsoft Connect
DX1, Dominion Powersports’ dealership management platform, was featured at a recent Microsoft event along with other internationally known technology companies. Microsoft Connect(); highlighted the ways in which Microsoft Azure improves development of the DX1 platform. Ray Escamilla, an IT manager for Dominion Powersports’ DX1, was a panelist at the event in New York. He discussed